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30th September, 2011
International theatre Northern Stage secures major sponsorship deal with leading law firm
Northern Stage (formerly the Newcastle Playhouse) has announced the signing of a new four-year production sponsorship deal with leading commercial law firm Dickinson Dees.
The deal renews Dickinson Dees' backing of the internationally renowned city centre venue, a partnership that has enjoyed twenty years of continued support.
The ongoing deal is thought to be one of the longest running arts and business partnerships in the country. Andrew Harvey, Business Development and Communications Director at Dickinson Dees, said: "We are delighted to continue our longstanding relationship with Northern Stage. This has been one of our longest enduring sponsorships, which is testament to the value we feel they give to us and the wider community through their excellent work".
The two decades of support by Dickinson Dees has enabled Northern Stage to engage with people who wouldn't ordinarily participate in the arts and theatre. This has included the highly regarded Christmas Access Scheme which allows young people from disadvantaged backgrounds to experience the theatre – many for the first time ever.
Erica Whyman, Chief Executive and Artistic Director of Northern Stage said: "Northern Stage is privileged to have Dickinson Dees onboard to support our ongoing mission to deliver top class contemporary theatre.
"Investment in the arts during such uncertain times is essential for organisations like Northern Stage, to help develop and maintain the vision of producing inspiring productions".
This year's Christmas production is Northern Stage's version of the classic The Glass Slipper, directed by Erica Whyman. Previous well-loved festive shows have included A Christmas Carol and last year's production, The Wind in the Willows.
28th September, 2011
Royal Borough selects E-ACT to sponsor new primary academy
The Royal Borough of Kensington and Chelsea has selected E-ACT to sponsor a new primary academy. It will open in purpose-built accommodation in 2014.
It is expected that the new primary, in Warwick Road, will help meet a growing demand for places in the borough as well as narrowing the gap in attainment between the highest and lowest achieving pupils.
The catchment area for the academy, which includes the Holland and Abingdon wards, contains a mix of private and social housing.
In its successful proposal, E-ACT set out what the company calls "groundbreaking plans", including a longer school day, with a free breakfast club for children and a range of after school activities to support learning. The new academy will include a six-term year and a shortened, four week summer holiday as well as Saturday "catch-up" classes for anyone falling behind. At least half of the teachers appointed will be high-achieving "Teach First" graduates.
The new school building in Kensington will also be a focal point for the community, with a network of professionals including family support workers, health services and other groups working together to support families and children.
The Academy will follow the borough's admissions arrangements and will include a parents' charter to be agreed and signed between the Academy and all parents.
Council leader, Cllr. Sir Merrick Cockell, welcomed the appointment of E-ACT as sponsor. He said: "We want to meet the demand for new primary school places. However we also want to create an innovative new academy that will provide the highest possible standards of education and we believe E-ACT is best placed to deliver that".
Sir Bruce Liddington, the Director General of E-ACT, welcomed the decision. He said: "We are delighted to be able to develop this academy from scratch. We have a blank sheet of paper and we can help create a flagship school in the Borough which we believe will be a template for excellent primary schools everywhere".
27th September, 2011
Football League begins search for new League Cup sponsor
The Football League is to begin discussions with potential new sponsors for its showpiece cup competition, the League Cup, after the exclusive negotiating period of current partners Molson Coors (UK & Ireland) concluded without agreement being reached on an extended term.
Football League Chairman, Greg Clarke said: "This is the first time in fourteen years that this sponsorship has been available in the marketplace and we look forward to offering potential sponsors the rare opportunity to put their brand on one of domestic football's major competitions.
"The growth in popularity of English football on the world stage, which has led to the League Cup being broadcast in more than 150 countries, means that this is also a sponsorship with global appeal".
Molson Coors' sponsorship of the League Cup began in 1998 and, at fourteen seasons, represents one of the longest and most successful in domestic sport. The company will continue to sponsor the Carling Cup until the end of the 2011/12 season.
Clarke added: "Molson Coors have been outstanding partners and have played an important part in helping us restore the competition's status and public appeal. We are hugely grateful for the support they have given us".
Chris McDonough, Marketing Director, Molson Coors (UK & Ireland) said: "Carling's sponsorship of the League Cup has been extremely successful and helped to reinforce its status as the UK's best-selling lager and one of the leading supporters of football in this country.
"We continue to be very proud of our work with The Football League in transforming the perception of the competition amongst football fans and despite the contract being up for renewal in 2012 we are continuing to discuss the future of the competition with The Football League. But for the time being, we will focus on making this season's competition as memorable as previous seasons and Saturday's fourth round draw has thrown up some intriguing ties, led by Aldershot Town at home to Manchester United".
21st September, 2011
Scottish Open looks to the future as Barclays pulls plug on sponsorship
The European Tour has today announced that it will be seeking a new sponsor for the Scottish Open, following Barclays' decision not to renew its sponsorship of the tournament.
The illustrious event, celebrating its thirtieth anniversary next year, will keep its prime July date in the week preceding The Open Championship on The European Tour's international schedule.
Barclays took over the title sponsorship of the Scottish Open in 2002 and in partnership with The European Tour turned it into one of Europe's leading golf events, attracting the world's best golfers. Argentina's Eduardo Romero won the first Barclays Scottish Open title at Loch Lomond, and winners of the event since then have included Major Champions Ernie Els (pictured), Martin Kaymer and Graeme McDowell and Ryder Cup players Thomas Levet and Edoardo Molinari, in addition to Luke Donald.
George O'Grady, Chief Executive of The European Tour, said: "We thank Barclays for their vision and leadership. We respect and understand that their decision was based on market factors following a hugely successful partnership that has lasted almost a decade. The combination of a world-class title, prime date in the week immediately before The Open Championship and stunning location in Scotland – the Home of Golf - make this a particularly attractive proposition and we look forward to securing the future of the Scottish Open with a new sponsor.
"I would like to thank Barclays for its support of European golf and am delighted it will continue to sponsor The Barclays Singapore Open, a European and Asian Tour co-sanctioned event".
Tim Peat, Managing Director, Barclays Capital, said: "Barclays has been proud to be the title sponsor of the Scottish Open for the last decade. We made our decision reluctantly based on current market factors. I would like to thank The European Tour for its professional support and event management throughout our period sponsoring the Scottish Open making it a success for the players, the general public and our clients.
"Through our sponsorship of Phil Mickelson, The Barclays in the USA and The Barclays Singapore Open, an event co-sanctioned by The European Tour, we will continue to have a significant presence in professional golf".
Shona Robison, Minister for Commonwealth Games and Sport, the Scottish Government, said: "The Scottish Open has always been one of the most iconic and visually stunning tournaments on the European Tour schedule, and Barclays' sponsorship has been instrumental in growing this event in recent years. In Scotland we look forward to the continued growth of this world-class tournament, working with the European Tour and a new sponsor to continue to build on the success of the Scottish Open for the future".
Grant Sword, Partner, Castle Stuart Golf Links, said: "Following the successful move to Castle Stuart in Inverness this year and the universal praise received from the players, media, and spectators alike, Castle Stuart Golf Links is looking forward to working closely with The European Tour and a new sponsor in the coming years".
19th September, 2011
Sponsorship agencies EXP Sport and brandmeetsbrand to merge
Sports sponsorship agency EXP Sport Ltd has announced that it is to merge with brandmeetsbrand from the 1st October, 2011.
EXP Sport was set up by Laura Oakes in 2008, focusing on delivering sponsorship in rugby, football, cricket and Olympic sports. Following Oakes' departure to Leicester City Football Club in June this year, says EXP Sport, it has been looking for a merger option and brandmeetsbrand was the perfect fit.
Set up in 2003, sponsorship agency brandmeetsbrand specialises in delivering creative, commercial solutions for a range of clients.
Laura Oakes, who will remain a non-executive director of brandmeetsbrand, commented: "I am delighted for the staff, the clients and the shareholders of EXP Sport that this merger has been completed. I am very excited about the fit between the two businesses. I rate Karen Morris very highly as a business woman and as a sponsorship professional and the culture and values of the two organisations fit very well. I look forward to assisting Karen in growing a successful sports division within brandmeetsbrand".
Managing Director of brandmeetsbrand, Karen Morris, was equally upbeat: "This is a very exciting opportunity for brandmeetsbrand and we are honoured to be working with Harlequins Rugby Football Club and Rugby Expo. We are also delighted to welcome Tom Baynton-Williams to the team as Account Director, as well as Jodie Jackson, who, after a successful year with EXP Sport in 2009/10, is now coming back to work on the Harlequins account as Account Manager. I'm also looking forward to Laura's continued support in the future".
David Ellis, CEO of Harlequins, commented: "I am very pleased to be working with Karen and the brandsmeetbrand team and look forward to building on the successes of EXP Sport over the last three years. Outsourcing our sponsorship has assisted the club to build strong longstanding relationships across the sponsorship industry and I hope that with brandmeetsbrand's expert involvement the sponsorship programme will continue to flourish".
15th September, 2011
The European Sponsorship Association launches The ESA Diploma
The first professional qualification specifically designed for the sponsorship industry, The ESA Diploma, has been launched by The European Sponsorship Association.
Primarily aimed at those already working in the industry, The ESA Diploma will start in January 2012. It will run over six months and be facilitated via a web-based distance learning platform, supported by regular tutorials.
The Diploma has been created for ESA by industry guru Peter Raymond who will also be responsible for its day-to-day management; the on-line facility will be hosted by award-winning specialists, Nelson Croom.
ESA Chairman, Karen Earl, said: "Since we announced that we would be launching this diploma, we have been very encouraged by the support and enthusiasm received from ESA members and the industry at large. The Diploma represents an important step for ESA in its quest to raise standards and develop a portfolio of professional development tools specifically designed for the sponsorship industry. It will be the first industry qualification for those working in, and wishing to work in, the industry. Feedback indicates that ESA members welcome the diploma and that, over time, it will increasingly become a standard requirement for those operating in the industry".
The Diploma is designed to provide a detailed and contemporary introduction to all aspects of the sponsorship industry. Whilst targeted at all sponsorship practitioners who feel the need to enhance their knowledge on all facets of industry best practice, it is aimed primarily at managers and executives and is designed to become the benchmark for professional development within the industry.
The distance learning environment will enable candidates to study in their own time ensuring no interruption to candidates’ careers. Evening seminars will be held every two to three weeks with presentations from leading industry figures featuring subjects relevant to the ongoing syllabus. There will be graded levels of achievement (Pass, Commended, Distinction) and a graduation process.
More information and booking facilities for places for the 2012 ESA Diploma can be found on the ESA website.
12th September, 2011
Malaysia Airlines signs shirt sponsorship contract with QPR as part of 'dual airline' agreement
Malaysia Airlines has today announced a deal with Queens Park Rangers Football Club (QPR) to sponsor the jerseys of the club's players during its home matches in the Barclays Premier League (BPL) for seasons 2011/2012 and 2012/2013.
The announcement was made this morning at the Loftus Road Stadium in London, QPR’s home ground, by Malaysia Airlines' Executive Director, Encik Mohammed Rashdan Mohd Yusof and QPR CEO Mr Philip Beard.
Also present at the announcement was Ms Kathleen Tan, AirAsia's Regional Head of Commercial, who announced the low cost carrier's sponsorship of QPR's away match and 'third' jerseys for the similar two seasons of the BPL.
This sponsorship is considered to be the first in the history of professional football globally where two airlines from the same country have teamed up to sponsor a football team. The deal also showcases the commitment of the two airlines towards the success of the airlines' recently-concluded Collaborative Co-operation Framework (CCF).
Malaysia Airlines’ Executive Director, Mohammed Rashdan Yusof, said: "Malaysia Airlines, or more commonly known by our acronym MAS, is elated to be associated with QPR's ascendancy to the Premier League. Our sponsorship of the home jersey of QPR, together with Air Asia's sponsorship of the away jersey, is a first for the Premier League. It also celebrates MAS's recent collaboration framework with Air Asia.
"This sponsorship enables MAS to reinforce its global full-service presence and premium franchise via football fans and lovers from all over Europe, the Americas, Asia Pacific, Australia and all the four corners of the world. This sponsorship is the first major initiative of our new brand and marketing strategy that would see important advertising money spent on boosting our top line. This is a key component in our drive to regain global market share, profitability and pride for the people of MAS".
Mr Beard expressed his delight at the new deal, commenting: "This is a unique and exciting venture for the Football Club.
"Attracting two major Asian companies to come on board shows the global appeal QPR has as a brand. We are extremely positive about building a thriving relationship with both businesses in a bid to broaden our exposure in Southeast Asia and further afield. This is a remarkable deal for the Club and brings further positive news following a highly successful few weeks since the takeover".
The new home game jersey, adorned with the Malaysia Airlines logo, will be worn for the first time in tonight's showdown against Newcastle United at Loftus Road Stadium.
This is not the first time Malaysia Airlines has delighted the fans of BPL in Asia. It was the official air charterer of Manchester United's Asian Tour in 2005 and 2007. Likewise it was the official air charterer for Chelsea's Asian Tour in 2008 and this year. Another BPL team, Arsenal, also travelled on Malaysia Airlines charter flights for its Asian tour this year.
Malaysia Airlines also entered a two-year broadcast sponsorship agreement with ESPN STAR Sports, Asia's number one sports broadcaster, for the live telecast of the 2005/2006 and 2006/2007 BPL matches across almost 190 million households in Asia. It was also an extension of the airline's involvement in community development programmes through sports, not only in Malaysia but also in countries that it operates into.
For the 2006/2007 and 2007/2008 BPL seasons, Malaysia Airlines launched its premier football package, enabling BPL fans across Asia to travel to the UK to watch the home matches of favourite BPL clubs like Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, Newcastle United and Tottenham Hotspur.
8th September, 2011
ŠKODA UK gears up for The Tour of Britain, in major new sponsorship deal
ŠKODA UK has announced a major new sponsorship deal with The Tour of Britain which will see the car manufacturer take ownership of the King of the Mountains Jersey, as well as becoming The Tour's Official Car Partner.
The partnership between The Tour of Britain and ŠKODA will see three ŠKODA King of the Mountain sprints taking place on each stage of the 2011 race. The Tour of Britain begins in Scotland this coming Sunday, 11th September, culminating in a central London finish on Sunday, 18th September.
Originally a bicycle manufacturer, ŠKODA has a long association with the sport dating back to 1895. Today, cycling continues to play an important role for the brand - worldwide it is an official partner of the famous Tour de France, Giro d'Italia and Tour de Suisse. In the UK, ŠKODA is proud of its association with two UK teams - Rapha Condor Sharp and Team Raleigh.
With a history steeped in cycling heritage and a brand synonymous with energy and adventure, the partnership with The Tour of Britain is a natural fit, says the manufacturer. Supplying a fifty-strong fleet of ŠKODA support vehicles, the brand will be responsible for guiding participating riders across the length and breadth of Britain as they compete in the UK's biggest professional bike race.
The Tour of Britain will feature sixteen teams of six riders, all of whom will complete a total distance of approximately 767 miles (1,235 kilometres), taking them from Scotland down to the Midlands before finishing on the streets of central London.
Five teams will be supported by ŠKODA vehicles for the duration of the eight-day cycling challenge - including two British UCI Continental teams, Rapha Condor Sharp and Team Raleigh, both of whom will be hoping to become the first British pro team to win a stage of The Tour of Britain.
Catherine Sleigh, Head of Press & PR for ŠKODA UK, commented: "We're very proud of ŠKODA's long history in cycling and our partnership with the Tour of Britain gives us the exciting opportunity to help deliver the UK's leading professional bike race. The gruelling 767 mile course should offer the perfect chance to demonstrate the high standards to which our vehicles are designed and engineered.
"It's also an honour to be sponsoring the iconic King of the Mountains jersey and I hope that cycling fans across the UK will be drawn to each of the 'ŠKODA King of the Mountain sprints' to witness the action first hand".
Commenting on the partnership, Hugh Roberts, Chief Executive for SweetSpot Group, organisers of The Tour of Britain, was equally enthusiastic: "This is excellent news for The Tour of Britain and we look forward to ŠKODA becoming synonymous with the King of the Mountains at this year's event.
"The 2011 Tour will be the last major cycling event in Britain before the London Olympics and will give British cycling fans the opportunity to see the best professional riders in the world competing on our roads. We're delighted to have ŠKODA on board for what promises to be another fantastic event and true celebration of cycling talent".
ŠKODA joins Yodel, IG Markets and Tour of Britain official charity partners The Prostate Cancer Charity, in taking ownership of one of the race's four leaders' jerseys.
8th September, 2011
Now London 2012 snaps up Westfield as latest sponsor and hits Ł700m mark
The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has confirmed that Westfield has become the latest sponsor of London 2012 in a tier three deal.
The deal means that LOCOG has reached its upper sponsorship target of Ł700m.
Westfield’s 1.9 million square foot Stratford City development is directly adjacent to the Olympic Park and it is estimated that three quarters of spectators will pass through it on their way into the Park at Games-time. Opening on 13th September this year, the retail and leisure destination is the largest urban shopping centre in Europe and offers spectacular views of the Olympic Stadium and Aquatics Centre which are only a short walk from the centre.
As part of the deal, Westfield will be home to the first ever TeamGB and ParalympicsGB merchandise shop which will open later this month. The shop will sell a wide range of TeamGB and ParalympicsGB souvenirs, which as part of the London 2012 merchandise programme is expected to raise more than Ł80m towards the staging of the Games.
The John Lewis store at Westfield Stratford City will also house a 4,000 square foot space dedicated to London 2012 merchandise. Westfield will also provide facilities to LOCOG  to support the operational running of the Games. Last month it was confirmed that Westfield Stratford City would host TeamGB and ParalympicsGB throughout the Games in a stunning eighth floor venue overlooking the Park.
LOCOG CEO Paul Deighton (right) commented: "With Westfield Stratford City on the doorstep of the Olympic Park and set to be a major destination for athletes and spectators alike at Games-time, it is an obvious and perfect fit. Alongside the Olympic Park, Westfield Stratford City is a tangible example of how east London is at the start of an exciting new journey. It is with great pride that this deal takes us to our target of raising Ł700m in domestic sponsorship.
"We have a fantastic group of world class sponsors on board, now joined by Westfield, working with us to stage spectacular Games next summer. We are very grateful to all of our sponsors for helping to provide the people, products and services we need to stage the Olympic and Paralympic Games next summer".
Michael Gutman, Managing Director for Westfield UK/Europe and New Markets, said: "We are delighted to be extending our relationship with LOCOG in the sponsorship announced today. We expect that Westfield Stratford City will enhance the whole Olympic experience in the period leading up to and during the Games as well as providing a unique boost to the legacy for many years beyond as well".
LOCOG's target was to raise between Ł650m and Ł700m from domestic sponsorship towards the staging of the Games. The sponsorship programme began in 2007 and Westfield becomes the forty-fourth domestic sponsor to sign up, taking LOCOG beyond the Ł700m mark.
6th September, 2011
QBE sponsors Brake's Road Safety Week
QBE, the specialist in business insurance, has announced its sponsorship of Road Safety Week 2011, organised by Brake, the road safety charity.
Road Safety Week takes place from 21st to 27th November and the theme this year is "too young to die".
During Road Safety Week, Brake will be campaigning to young people, drivers, parents, the wider community and the policy makers in government about the dangers associated with the UK's roads and what can be done to prevent so many dying on a daily basis.
Matthew Crane, Managing Director Motor at QBE, commented: "QBE has been insuring commercial motorists in the UK for over eighty years and we are dedicated to improving road safety. We are very pleased to be supporting Road Safety Week again this year.
"We have been working with Brake, the road safety charity, since 2007 as we believe that road safety is of paramount importance not only to our clients but to every road user and pedestrian. We are keen to help raise awareness of the importance of responsible driving, with the ultimate goal of reducing accidents and claims wherever possible".
Julie Townsend, Campaigns Director at Brake, the road safety charity said: "We're proud that Road Safety Week is now in its fifteenth year, and continues to grow. It's an opportunity for communities and organisations to take action on road safety.
"Each year thousands get involved across the UK to spread awareness and help prevent needless tragedies on our roads. Brake's coordination of this important event is made possible thanks to our headline sponsor QBE, so we are delighted that they are continuing their support in 2011".
5th September, 2011
More disability sports added to 2011 Sainsbury's UK School Games
The 2011 Sainsbury's UK School Games will be the most inclusive ever, the company has announced.
The event will see 1,600 of the UK's elite school aged athletes compete across twelve sports, five of which have a disability element incorporated for the one hundred disabled athletes taking part, including wheelchair basketball, a new sport for this year.
The Sainsbury's UK School Games programme now includes cycling, athletics, badminton, fencing, gymnastics, hockey, judo, swimming, table tennis and volleyball, with disability events in swimming, athletics and table tennis which are contested by disabled and non-disabled young athletes.
The Games, which began in 2006 and are run by the Youth Sport Trust, will showcase 1,600 of the UK's most talented young athletes. Sainsbury's is the headline sponsor for the second year in a row.
The UK School Games has been funded since 2008 with a Ł6 million grant from Legacy Trust UK, an independent charity set up to help build a lasting cultural and sporting legacy from the London 2012 Olympic and Paralympic Games.
Through Ł750,000 of additional National Lottery funding provided this year by Sport England, two new sports - wheelchair basketball and rugby sevens - will be included in the 2011 Sainsbury's UK School Games. Wheelchair Basketball is the first sport to be included purely for disabled athletes.
This year's Games, hosted by Sheffield over four days from 1st September, will also see a number of disability sport demonstration events in judo (visually impaired), cycling (visually impaired), and sitting volleyball.
Ellie Simmonds MBE, Beijing 2008 Paralympic Games gold medallist, who is also the face of the Sainsbury's Active Kids scheme, said: "Sport is something that everyone can enjoy, no matter what their ability. It fosters the competitive spirit, teaches team work and builds confidence among kids.
"The UK School Games was among the first national competitions that I took part in and I am sure that many of the top sports people of the future will be competing in Sheffield in this year's games".
Jat Sahota, Sainsbury's head of sponsorship, said "This is the second year Sainsbury's has sponsored the games and we are really pleased to see a more inclusive programme of events included in the Games this year.
"We launched our Active Kids scheme seven years ago in order to help ensure that as many children as possible are involved in activities and sport, and that's why we are so proud to sponsor the UK School Games".
The Active Kids scheme has donated over Ł100m worth of activities and equipment to schools since it launched in 2005.
2nd September, 2011
Turner Media Innovations signs two year deal with Sony Pictures Releasing International
Turner Media Innovations has teamed up with Sony Pictures Releasing International for a major pan-regional sponsorship of Cartoon Network across Europe, the Middle East and Africa, also extending into Asia and Latin America.
Under the terms of the two-year advertising deal, nine blockbuster titles from Sony Pictures Releasing International will be promoted on Cartoon Network during scheduled release periods. The two year deal is exclusive to Sony Pictures as the sole theatrical partner.
While terms of the deal were not disclosed, the pact was brokered directly with Sony Pictures Entertainment in Los Angeles. Turner Media Innovations will act as a creative liaison with the studio's Los Angeles-based International Marketing department,  producing innovative Cartoon Network promotional creative that will appear on-air during the term of the pact. Turner Media Innovations will manage all of the media campaigns with Sony's agency OMD, across EMEA for Cartoon Network.
Kicking off with The Smurfs (in 3D), films set to feature as part of the exclusive channel sponsorship include The Adventures of Tintin: The Secret of the Unicorn (in 3D), Arthur Christmas (in 3D), The Pirates! Band of Misfits (in 3D), Men in Black 3 (in 3D), The Amazing Spider-Man (in 3D) and Hotel Transylvania (in 3D).
Turner Media Innovations will create co-branded channel idents for each of the film releases and, dependent on film format, viewers will see either animated characters interact with the Cartoon Network channel logo or a live action film scene integrated with channel branding. Sponsorship activity will be supported with spot advertising on Cartoon Network.
The channel sponsorship with Sony Pictures Releasing International comes on the back of Turner Media Innovations' notable success in the theatrical and home entertainment space. As well as previously teaming up with Sony Pictures Releasing International, Turner Media Innovations has devised campaigns for many of the leading film studios, including Warner Bros, Universal, Fox and Paramount.
Simon Cox, Vice President of Turner Media Innovations, EMEA says: "Cartoon Network's proven popularity with the kids' and families' audience makes it an excellent platform to promote Sony Pictures' blockbuster film titles. The connected nature of our business across EMEA puts us in a unique and enviable position to be able to attract prized sponsors such as Sony Pictures who are looking to us to add an extra dimension as they promote their biggest titles during the next two years".
Gina Kilberg, SVP of International Media at Sony Pictures, said: "We have a tremendous slate coming up in 2012 and 2013 and are very excited about partnering up with Cartoon Network to showcase our blockbuster family and general audience tentpoles".
Territories included as part of this deal include the UK, France, Italy, Spain, Bulgaria, Hungary, Poland, Romania, Sweden, Denmark, Norway, Turkey and the Middle East.
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