Samsung G-series unveiled as an official sponsor of this summer's MINT Polo in the Park in London

Samsung G-Series has announced its sponsorship of Europe's largest polo tournament - MINT Polo in the Park.

The event, taking place at Hurlingham Park between 3rd and 5th June, will be the first and only major polo tournament to be staged in central London since 1939 and will see teams from Moscow, New York, Abu Dhabi, Sydney, Buenos Aires and London compete in front of 29,000 spectators.

As an official sponsor, Samsung is entitled to brand integration for its G-Series into the event, including pitchside and PR backdrop branding, Samsung G-Series product placement in key event areas including the Players' Tent, Press Tent, VIP area and Children's Zone, full branding of the Children's Zone, as well as website branding and access to MINT Polo in the Park's social media fanbase.

Gino Grossi, Product Manager for refrigeration, Samsung Home Appliances, said: "Samsung is thrilled that G-Series is involved in this year's MINT Polo in the Park. We intend for this partnership to take Samsung's position in the refrigeration market to new heights and allow us to market our leading G-Series range to the premium audience that will be attending this year's polo".

Boris Johnson, Mayor of London, commented: "It is seventy years since polo was last played at Hurlingham and it is an exciting prospect to see the sport return to central London. Polo in the Park will add to the wealth of sporting activities that Londoners can enjoy".

Fans of Samsung’s UK Facebook page will also have a chance to benefit from an exclusive sponsor's ticket discount, available now.

The Samsung G-Series range is available in a variety of sizes from combi fridge freezers to American style three door and side-by-sides. They offer the latest in space innovation, providing more inner space whilst keeping the same dimensions on the outside. This allows users to maximise their storage space, meaning they can shop less often and organise their food more easily.

The Globe at Wardour Castle

"In these uncertain times, sustaining the Festival's profile and programme is challenging. Each year we work to raise half a million pounds in order to make a Festival of the scale and breadth which attracts attention and visitors from near and far. I am delighted to announce today support from the Telegraph", said Festival Director Maria Bota.

The Telegraph Media Group was impressed by the Festival's high quality international programme, as well as its track record for delivering exceptional events at venues such as Stonehenge and Wardour Castle. The Telegraph was also attracted to the environs of Salisbury and the significant tourist infrastructure the city offers.

Mark Skipworth, Executive Editor of the Telegraph Media Group, said: "We are delighted to be getting involved with Salisbury International Arts Festival. The vibrant programme, the city and the possibilities all excited us and we can't wait to get stuck in".

As silver winner of the Enjoy Excellence National Tourism Event of the Year in 2010, the Festival delivers much by way of economic impact and publicity impacts to the region (£3 million annually). It also delivers an award-winning learning and participation programme.

Jane Scott, Head of Wiltshire Council, said: "To secure The Telegraph Media Group as National Media Partner is an impressive performance, particularly given the current economic climate. This support clearly demonstrates the benefits of association with the Festival, not only for the supporters, but for the region as a whole".

Nearly nine out of ten (89%) respondents claim that they only invest in charities which can clearly demonstrate their impact. Almost four-fifths (79%) agree that it is important to give strategically and the same amount believe that they manage to give strategically.

However, only 64% of Rich List members who completed the survey are satisfied with the feedback they receive from charities. This message about better communication is echoed by the finding that 59% of respondents feel that charities need to improve their communications in order to meet their potential.

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Commenting on the figures, Jo Ensor, Head of Advisory at the Charities Aid Foundation said: "These figures provide valuable insight from a very hard to reach group of donors. There are many lessons here for charities who wish to interact with these philanthropists; notably tailoring their communications and better demonstrating the impact of their work".