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WORTHY EVENTS LTD.
Worthy Events has recently been asked by Orange County Choppers to bring their OCC Live show to the UK. The OCC Live show has never toured outside the US and brings a new format to the UK stage. The event consists of Paul SR (Company Director) having a biker build off with his son Paul JR (Master Fabricator) on stage. The audience is able to participate by selecting the parts from two large screens. The bike is then built on stage and the entire bike building process is displayed to the audience. The OCC Live show is compèred by Mikey, who is the comical son of Paul SR. The show is also backed by the OCC Band, who have toured extensively across the US, Australia, Brazil and Canada and have opened for such big names as Lynyrd Skynyrd, POD and Candlebox. In the coming months the marketing plan will start to evolve and this involves both UK and US marketing. OCC has a TV show on the Discovery Channel entitled American Chopper and Discovery will be advertising both in the UK and US. Discovery has also been asked to film live on tour. Over 500,000 promotional materials will be sent out to the venue areas, which include Manchester, Liverpool, London, Sheffield, Belfast, Dublin, Scotland, Nottingham and Newcastle, along with radio advertisements in each area. The marketing objectives are set to be big and to bring extensive brand awareness to both the sponsor and the event. "Many sponsorship packages are available from billboard sponsorship up to full event sponsorship - so we will be able to tailor a package to your company needs. Please contact Matthew Worthington for more information and he will be more than happy to discuss all your requirements". Contact: Matthew Worthington. Tel.: 01253 352634. E-mail: matt@worthyevents.co.uk.
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