How to find sponsors, how to secure them - and how to keep them ...
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Covers all aspects of harnessing the power of sponsorship for your brand ...
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Provides step–by–step guidelines for attracting, signing, and keeping sponsorship for any event ...
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Provides sponsors, events and prospective ambushers with a no-holds-barred, strategic approach to ambush prevention and the mounting of a successful ambush ...
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The most comprehensive and up to date introduction to sponsorship available today ...
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Includes new material on income generation and contracts, the National Lottery, government funding, company giving and the European Union ...
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Success in fundraising means much more than tugging at the heart strings ...
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An introduction to this powerful but controversial marketing technique ...
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