Barclaycard has announced a major partnership programme with Wembley Arena.

The partnership sees Barclaycard's 10.4 million UK customers gaining preferential access to tickets and onsite exclusive benefits at the world renowned venue.

The North West Development Agency predicts that as a result of the World Lacrosse Championships, the north west region will experience £6.4 million in economic benefit.

Only 2,500 seats now remain available to the public for the World Lacrosse Championships. Season Passes are on sale and will secure seats at the final match in addition to over a hundred more World Class lacrosse matches. Day tickets are also available and are on sale at http://www.2010worldlacrosse.com/tickets.

There are also a few sponsorship opportunities left for those who would like to be part the FIL 2010 World Lacrosse Championships.

Peter Edwards commented: "Jade is an excellent addition to an experienced and truly creative team. She has huge experience of our core brands and what they achieve across platform, making her ideally suited to tailor solutions that meet our clients' exacting needs".

Bousfield added: "Brands like Nuts, Loaded, NME and Uncut are among the most famous and innovative in UK media.

"The chance to work with them, across print, digital, events and beyond, to develop genuinely unique solutions for clients was just too good to miss".

Recent winners include Ottis Gibson in 2007, Martin van Jaarsveld in 2008 and Marcus Trescothick in 2009.

FTI Consulting's technical experience has the potential to mine the existing information, says the ECB, and help sharpen player analysis and create new coaching applications for the rankings data in the professional game and, possibly, applications for the amateur game too. This aspect of the sponsorship is being jointly explored at present.

"As the firm that helps the stewards of modern business make critical decisions at the critical time, FTI Consulting knows first hand how powerful it is to have timely, accurate information at your fingertips, which is why this partnership with the ECB and PCA makes so much sense", said Jack Dunn, president and chief executive officer of FTI Consulting.

Photograph: Marcus Trescothick scooped the 2009 MVP following previous winners Martin van Jaarsveld and Ottis Gibson

The credits contained animated images of the words OUT OF CREDIT!, a mobile phone and a collage effect of different images, ending with the words 0800 REVERSE STAY CONNECTED TO HOME. The voiceover said No credit? No problem!...TEENick sponsored by 0800 Reverse.

The complainants objected that the 0800 Reverse service is expensive for the recipient and that no call costs were indicated in the credits. In the complainants view the cost might not be appreciated by teenagers and younger viewers and that the sponsorship was therefore unsuitable. One complainant said, in part: "As this programming is aimed at teenagers I believe this to be inappropriate. Teenagers are not of an age to make an informed decision regarding this service".

0800 Reverse's website indicates that, for example, a call under 30 seconds long from a mobile to a BT landline will cost the recipient £3.99. Every additional 30 seconds or fraction of a 30 second period will cost an additional 60p.

Ofcom noted that the Advertising Standards Authority (ASA) has twice upheld complaints about television advertising for 0800 Reverse in which costs though present in text were not sufficiently legible. These complaints were upheld under the Broadcast Committee of Advertising Practice (BCAP) Television Advertising Standards Code (the Advertising Code).

Sponsorship credits must conform to the requirements of the Broadcasting Code (the Code) and, by virtue of Rule 9.3 of the Code, says Ofcom, to the requirements of the Advertising Code. The Advertising Code contains particular, and detailed, rules on misleadingness and on advertising to children.

Nickelodeon offered a number arguments in defence of its position. For instance, it said that the service is aimed at allowing children to make contact with parents. Nickelodeon considered 0800 Reverse appropriate as a sponsor of TEENick, a programme block designed for girls of nine to twelve years of age. The broadcaster did not believe that this age range of children ...has particular financial independence and would, in all likelihood, have to rely on their parents/guardians for mobile phone credit. The significant factor in whether to use the service would be that the child has no credit but still needs to make a call. It considered that the service was, therefore, invaluable for children who need to contact home and could provide peace of mind for parents and guardians.

Ofcom acknowledged that Nickelodeon had omitted price information from the sponsorship credits in good faith, to ensure that they remained distinct from advertising, and were therefore compliant with Rule 9.13 of the Code.

As noted by the broadcaster, Ofcom's guidance on the application of Rule 9.13 of the Code states that price information in sponsorship credits will normally be considered to amount to an advertising message. However, and importantly, the guidance goes on to state the following:

"Mandatory price information (such as the cost of premium rate services) is acceptable provided it does not form part of an advertising message. Any price information that is not mandatory will normally be considered an advertising message".

Mandatory in this context, says Ofcom in its judgement, will generally mean either that a pricing disclosure is required by statutory provision or through a recognised code of practice. Such mandatory price information is permitted in sponsorship credits to ensure viewers are adequately protected from potential harm, and to ensure compliance with relevant advertising regulations. However, to ensure compliance with Rule 9.13 of the Code, such pricing information must not form part of an advertising message (for example, the pricing information could not be described in a promotional way, e.g. only 1p a call).

Ofcom says it considers that decisions made by the enforcers of such codes about products or services are mandatory. As the ASA regulates the content of broadcast advertising on behalf of Ofcom, its decisions should therefore be regarded as mandatory in this respect.

In its two previous adjudications regarding advertisements for 0800 Reverse, the ASA considered the pricing information was not sufficiently legible or prominent and therefore judged that the advertisements were misleading. These decisions are, in Ofcom's view, sufficient to demonstrate that price disclosures should have been treated as necessary in credits for the 0800 Reverse service.

As such, Ofcom found that the omission of the pricing information had the potential to mislead viewers about the service, namely that it involves a significant cost to the recipient which should have been made clear. Ofcom therefore found the sponsorship credits in breach of Rules 5.1.1 and 5.1.2 of the Advertising Code.

Furthermore, Ofcom took into account the age range of the intended audience (nine to twelve) and the fact that, in the absence of any pricing information, the freephone prefix of the service had the potential to mislead younger viewers that the service may be free. Therefore Ofcom also found the sponsorship credits in breach of Rule 7.1.1 of the Advertising Code.

Accordingly, the sponsorship credits were also in breach of Rule 9.3 of the Code.

Peter Daire, Head of Sponsorship at The FA Group commented: "Carlsberg has a rich heritage in football and music so we're thrilled they're extending their support for the national stadium to 2014.

"Wembley is the most iconic sport and entertainment venue in the UK and having committed commercial partners on board is integral to its success".

The four-year agreement runs until the end of July 2014 and covers all England football international home games, FA Cup Semi-Finals & Final, Play-off Finals and all major music events at the stadium.

As part of the conference first day, YMT presented a short excerpt from their recent production-in-development According to Brian Haw …, an exploration of the politics behind the Iraq war inspired by the man who has now demonstrated outside Parliament for eight years.

Jon Bromwich, Executive Producer of Youth Music Theatre UK, commented: "We are delighted to have the support of the NASUWT. Bringing the arts, and especially new work, to young people is at the heart of our mission. It's fantastic to see how they respond and grow when offered this sort of opportunity".

As well as the involvement of their pupils, union members will also be able to participate in YMT’s activities either through working as pastoral staff or volunteering.

"In addition to Asian media, BPM Media have been on hand to support us in bringing this celebration of British Asian music to the people of the UK.

"As the only British Asian music and entertainment channel, it is important that we recognise the hard work from all of the artists across the British Asia music scene fairly. We achieved this perfectly by the open public web vote where the winners were chosen by the public. Web votes were collected, verified and counted by an independent adjudicator via the official website. Speaking to the artists here tonight, it was this feature of our award ceremony that made the difference".

Nominees with the highest number of phone votes will be counted and verified by an independent adjudicator and announced as Category Award Winners at Symphony Hall on 2nd May, 2010.

Source: PR Newswire