Kyocera Mita, the document imaging company, has become the first company to join the Leader programme organised by 10:10, an online campaign aimed at reducing carbon emissions by 10% in 2010.

Kyocera Mita will work with 10:10 to highlight the actions that UK businesses can undertake to reduce their environmental impact, particularly with regard to efficient use of office equipment.

The 10:10 initiative is an independent campaign aimed at engaging all sectors of UK society and business in reducing carbon emissions by 10% during 2010. The target is in line with climate scientists' calculations of the emissions reduction needed in the next eighteen months to prevent runaway climate change. The campaign is the brainchild of the team behind the climate awareness film The Age of Stupid.

Tracey Rawling Church, Director of Brand and Reputation at Kyocera Mita UK, said: "The 10:10 campaign represents a straightforward target for individuals, businesses and public sector organisations, small enough to get their arms around and close enough to introduce a sense of urgency.

"Its strength lies in a clear message which promises quantifiable results which, in climate change terms, are almost immediate. Kyocera has been active in promoting environmental awareness in business since the launch of the first ECOSYS printers in 1992, and we're looking forward to getting stuck into campaigning with the 10:10 team".

Eugenie Harvey, Director of 10:10 said: "It is absolutely fantastic to have Kyocera Mita on board and we are hugely grateful to them for boldly becoming the first 10:10 Leader. Kyocera's expertise in designing efficient and environmentally conscious printers means they are perfectly placed to provide practical advice and inspiration to businesses looking to reduce emissions by 10% this year".

Kyocera Mita says it recognises that it has a direct responsibility, as a producer of electronic office equipment, to reduce the impact of its products in design, manufacture and disposal, and an indirect responsibility to reduce their impact during use by customers.

Kelly Williams, Five's Director of Sales, said: "A product that aids mental performance, focus, memory and alertness is a perfect fit for The Mentalist. We're delighted to have secured one of GSK’s most exciting new brands for sponsorship of one of ours".

The sponsorship deal was brokered between Five's Sponsorship Controller Rachael Wheeler and media agency Mediacom. Each episode will feature a 15" opening credit, 6 x 5" break bumpers and a 10" closing credit.

Since its launch in March 2009, The Mentalist has become one of Five’s biggest new shows. Its debut episode last year was seen by 4.2 million individuals and attracted an 18.3 per cent share, thereby becoming the most successful launch of a US drama ever on the channel. The average weekly audience across the whole of the first series was 3.5 million.

The new series also comes amid a concerted push by Five to cement in viewers' minds the channel's place as the home of quality US drama. A new brand spot featuring Five's line-up of American crime series – CSI, CSI: Miami, CSI: New York, The Mentalist and FlashForward – broke last week. Together they are the biggest acquired dramas on British TV.

After beginning his professional career in 2002, Warren went on to win the Johnnie Walker Championship at Gleneagles in 2007, and took home the Omega Mission Hills World Cup in the same year, when he partnered championship player Colin Montgomerie.

Sally Stanley, marketing director at Highland Spring commented: "Marc’s considerable career achievements have positioned him at the top of his game and he will be a fantastic brand ambassador for Highland Spring.

"We are constantly striving to encourage youngsters to take up active sports from golf to cycling, tennis and running. Marc is an inspiring role model for young people, interested in golf or sport in general".

In Ofcom’s opinion, the primary focus of these credits was the sponsor’s services and not the sponsorship arrangement: the sponsorship message was included in text only and was the least prominent information in the credits.

Ofcom concludes that, in the context in which they were made, the references to the sponsor’s services in these credits were promotional. The principle purpose of the credits appeared to be to advertise these services and not to identify the sponsorship arrangement.

As such, Ofcom found, the credits in the campaign that refer to the sponsor’s recycling, car carrying and installation services are in breach of Rule 9.13 of the Broadcast Code, which states that:

"Sponsorship must be clearly separated from advertising. Sponsor credits must not contain advertising messages or calls to action. In particular, credits must not encourage the purchase or rental of the products or services of the sponsor or a third party".

"We hope that we have been able to make significant contribution to the League not only through financial support but also throughout marketing and promotional activity. We look forward to working with the SFL over the next three years and we are already working on a range of exciting new initiatives, which clubs and fans nationwide can enjoy.”

David Longmuir, Chief Executive of The Scottish Football League said: "On behalf of myself and The Scottish Football League, I am delighted Scotland’s best loved and iconic brand, IRN-BRU, will continue to support the League. The two brands have a long and established history in Scotland and are a part of daily life for many people throughout the country; it is fitting that this successful partnership will continue.

"Our partnership with IRN-BRU has worked hard to promote and develop the League in communities throughout the country and I am sure clubs and fans across the country welcome this exciting news. I look forward to continuing our hard work with IRN-BRU and to more exciting and innovative campaigns ahead".

Luisa Fernandez, British Airways global sponsorship manager, said: "We’re thrilled to be working with BAFTA to help British talent take off. We’re hosting the Silent Picturehouse event to celebrate the Best of British - the first time anything like this has been done".

The value-in-kind partnership will allow British Airways to have access to BAFTA content for its in-flight entertainment, presence at award ceremonies and support of the BA Great Britons Programme. In return the airline will provide flights to enable nominated talent to attend BAFTA events, including the forthcoming Film Awards on February 21st.

Amanda Berry, CEO of BAFTA said: "We are delighted to be partnering with British Airways. The partnership will allow us to reach a truly global audience every day through their in flight networks and their support for our Awards and Events will be invaluable".

Presenter of the series will be straight-talking, self-made haulage millionaire, Hilary Devey, who commented: "Britain's brimming with creativity but a terrifying number of businesses go bust each year and this shouldn't be happening. I am going to teach businesses how to improve their all round business knowledge and direction, cash flow, marketing strategy and in some cases even their enthusiasm".

Each week Devey will tackle two struggling small British businesses - one man bands, kitchen table entrepreneurs and struggling businesses run by talented individuals - and transform them by injecting business sense into their passion projects.

She will teach business owners the key skills essential for a thriving business, helping entrepreneurs keep their dreams alive by getting businesses shipshape and profitable.

Five's Head Of Factual Programmes, Andrew O'Connell, said: "Hilary is a fantastic new talent for Five and her enthusiasm, expertise and experience make her the ideal presenter to help transform floundering businesses and teach them practical skills".

Optomen's Editor For Factual, Becky Clarke, added: "Hilary Devey is like no other business woman out there. She's an amazing combination of down to earth grit coupled with an extraordinary business mind - for any small business person working with her this will be a life changing experience".

Team Green Britain aims to help Britons reduce their carbon footprint by 2012 and provides advice on how to make everyday journeys as sustainable as possible.

The sponsorship will fund thirteen group mentoring workshops around the UK for new and existing event organisers, a set of tailored Event Organiser Guides and increased website functionality.

Team Green Britain’s 700,000 strong community will not only help Bike Week reach more people than ever before, say the organisers, but the added number of events they bring could make this year’s Team Green Britain Bike Week the biggest yet.

Commenting on its sponsorship, Dane Douetil, chief executive of Brit Insurance, said: "We are incredibly proud to be the new official sponsor of the England cricket teams at the start of what promises to be another exciting year of cricket.

"We wish all the players good fortune and we very much look forward to supporting them over the coming seasons".

The Brit Insurance logo will appear on both the England cricket team and the England Lions kit when the teams meet for the first time on February 17th in Abu Dhabi.

Picture: Charlotte Edwards and Andrew Strauss, England's women's and men's captains respectively, show off their new outfits

England winger Mark Cueto said: "It’s great that QBE has come on board with the RFU. Its help will go a long way to developing the game".

Fly-half Toby Flood added: "Sponsorship is vital for investment in the game, and it is superb news that QBE will be assisting the RFU over the next four years, in what will no doubt prove a pivotal era for England Rugby".

Steven Burns, CEO QBE European Operations, commented: "We undertook the partnership with the aim of raising brand awareness and growing our business. Partnering with the RFU not only provides us with high-profile opportunities to showcase our specialist capabilities, but also provides a wealth of new business opportunities".

Burns added: "It was great to have three top England players at Plantation Place. It certainly generated a lot of excitement in the office and we look forward to seeing how they all get on at the game on Saturday".

Andy Street, Managing Director, John Lewis, commented on the significance of the deal for the company: "I am thrilled that John Lewis is the official department store provider to the Olympic Games and Paralympic Games. We backed the original bid and we are very proud to announce this partnership with London 2012. Sustainability and community are at the heart of our business and we are therefore delighted to be involved with the regeneration of east London through anchoring the Olympic development in Stratford with our latest full-line department store as well as helping to fund the most exciting sporting event for a generation".

In addition, John Lewis has developed Partners in Sport, an initiative to put something back into the community through sport which includes sponsoring seven London 2012 hopefuls as well as funding sports coaches.

The London 2012 licensing and retail programme is very much on track, says LOCOG, with fifteen licensees already appointed in key categories and London 2012 merchandise in development. John Lewis will be a key distribution network for the estimated 10,000 licensed products which will be on sale by 2012.

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Commenting on the deal, Castrol global ambassador, Arsène Wenger, said: "The Castrol Index brought a new dimension to analysing player performances during EURO 2008. For the first time, fans were able to objectively monitor and compare how players were performing, giving them a new and interesting viewpoint. I look forward to seeing the Castrol Index develop for EURO 2012".

Castrol’s Senior Vice President for Lubricants, Mike Johnson, said: "European football is amongst the strongest in the world, with an appeal that reaches far beyond the continent, so we’re delighted to be able to continue our long term commitment to football with this new association.

"We continue to push boundaries to deliver unique insights into winning performances to fans, most recently pioneering the Castrol Rankings, which for the first time in football used objective data to rank player performance. We look forward to launching an exciting programme of activity, including the Castrol Predictor and the Castrol Index, for the UEFA EURO 2012™ sponsorship".

Commenting on the announcement, David Taylor, CEO of UEFA Events S.A., underlined the significance of the deal: "The commitment of Castrol to sponsorship of UEFA EURO 2012™ is a further vote of confidence in the tournament ahead of the first Qualifying Draw in Warsaw on 7th February. Castrol has proven to be an innovative partner for UEFA and European football and we are delighted that this mutually beneficial relationship is set to continue".