The Caledonian Challenge is Scotland's premier outdoor team ultra-challenge event. The challenge is for teams of four people to complete fifty-four miles within 24 hours, whilst raising funds for the Scottish Community Foundation to help strengthen local communities.

The epic journey will take participants through some of the UK's most remote, rugged and stunningly beautiful landscapes. In just one day, participants will experience majestic views of Ben Nevis - the UK's highest mountain, the splendour of Glen Coe, the wilds of Rannoch Moor and the scenic Loch Lomond & Trossachs National Park.

The Caledonian Challenge was founded in 1996. Since then, more than 12,000 people have successfully taken part and raised over £8 million to support the work of the Scottish Community Foundation.

The organisers will work closely with sponsors to leverage their sponsorship of the Caledonian Challenge. They can also offer a range of benefits for the sponsor's association with the event, including

  •  1,000,000-3,000,000 OTS for the sponsor alone - for title sponsors, the event generated 16,000,000 OTS alone in 2008

  •  sponsorship worth up to £60,000 in AVE from PR campaign

  •  access to a customer base worth up to £450,000 in potential sales

  •  brand exposure to over 1,000,000 website visitors per year

  •  brand exposure to over 200 high ranking companies who are entering participants into the Caledonian Challenge

  •  brand exposure to over 25,000 sponsors who donate funds to the participants in the Caledonian Challenge

  •  branded acknowledgement in The Scotsman supplement going out to 55,000 people

  •  demonstration of the sponsoring company's corporate social responsibility by supporting local community life

  •  opportunities to product sample with over 2,000 people on the Caledonian Challenge

  •  promotion to over 2,000 people with a demonstrable interest in outdoor sports and activities.

This list is by no means exhaustive and the organisers can tailor a sponsorship package to suit the sponsor's needs and requirements, resulting in benefits that will postitively impact on the sponsoring company's brand image and equity.

Current opportunities

Title Sponsorship
The current title sponsorship agreement with The Royal Bank of Scotland is coming to an end in 2009 and a new title sponsor is being sought to take over from July 2009 onwards.

Second Tier Sponsors
A number of second tier sponsors are being sought. Opportunities include Official Kit & Equipment Partner; Offical Drinks Partner; Checkpoint Sponsors; Trailblazer Competition Sponsors; and Champions Awards Nights Sponsors.

Product Sampling
There are also smaller opportunities for companies to product sample to participants throughout the event.

Contact: Stuart Moffat, Events Marketing Executive

More information ...