LOCOG signs up The Nielsen Company as Official Market Research Services provider to London 2012

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has announced that The Nielsen Company has become its tenth Tier Three provider and 20th domestic commercial sponsor overall. Nielsen becomes Official Market Research Services provider to London 2012. Working in collaboration with the London 2012 marketing team, The Nielsen Company will undertake all of LOCOG’s market research services requirements, including developing a market research strategy, undertaking tracking studies and organising online panels and surveys.

London 2012 Chairman Sebastian Coe welcomed the appointment: “This is more fantastic news for the project, as we’ve signed yet another market leading company to the commercial programme. The Nielsen Company will assist us in the decision making process by testing our ideas in the market place. Values "One of our challenges – and opportunities – is connecting with young people. Nielsen will help us do this and will, I’m sure, prove to be a huge asset to our marketing push, which is moving up a gear in 2009.” “Nielsen is pleased to partner with LOCOG in support of London 2012. The Olympic values are shared by Nielsen’s employees, and we look forward to providing critical consumer and media insights that will deliver an Olympic experience that London and the UK can be proud of,” said Susan Whiting, Vice Chair, The Nielsen Company.

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