A practical guide aimed at practitioners both working for sponsoring companies and those searching for sponsorship ...
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How to find sponsors, how to secure them - and how to keep them ...
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Covers all aspects of harnessing the power of sponsorship for your brand ...
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Provides step–by–step guidelines for attracting, signing, and keeping sponsorship for any event ...
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SPONSORSHIP
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BOOKSHOP
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Welcome!
Just choose your category ...
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The most comprehensive and up to date introduction to sponsorship available today ...
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Includes new material on income generation and contracts, the National Lottery, government funding, company giving and the European Union ...
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Success in fundraising means much more than tugging at the heart strings ...
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An introduction to this powerful but controversial marketing technique ...
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