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As part of its role, brandRapport will receive and respond to all Panasonic’s Olympic sponsorship enquiries within the UK.
The appointment comes following a highly successful PR campaign run by brandRapport to award each of the Beijing Olympics gold medallists with the latest Panasonic Viera television and Blu-ray player.
Commenting on the appointment, Advertising and Sponsorship Manager David Bonney said: "We have been working with the Olympics for over twenty years but with the home Games in 2012 we really wanted to make the most of this opportunity.
"brandRapport has developed and implemented some of the most successful Olympic campaigns over recent years and we look forward to working with them".
brandRapport is one of the leading sponsorship consultancies in the UK. The agency operates in sport, the arts, environment and CSR and specialises in both
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strategic and activation work on behalf of clients.
 brandRapport Director Mark Bullingham commented: "We are delighted to be appointed to work with the team at Panasonic UK to help develop and then deliver their plans for 2012.
"Over the next few months we will be working with all of the relevant marketing teams to ensure that we create a programme that will support their product campaigns and maximise the ROI from the sponsorship".
brandRapport's clients include Vodafone, E.ON, Barclays, Nationwide, UBS, Magners and AXA. The company has over fifty employees, mostly at its UK offices in London and Guildford, and it has overseas offices in Hong Kong and France.
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