Standard Life sponsors British Basketball on its journey to London 2012

Standard Life has announced a five year deal as title sponsor of British Basketball. The deal will see Standard Life support all four of British Basketball's world-class teams: Senior Men, Senior Women, Men's Under 20s and Women's Under 20s. Standard Life's partnership with British Basketball will run from 2009 to 2013 and will begin at Game On At The O2, a four-nation tournament taking place from this Friday, August 14th to Sunday, 16th.

Basketball is the third largest team sport in the country - in terms of participation, only football and cricket have a larger playing base. Commenting on the sponsorship, Simon Gulliford, Chief Marketing Officer, Standard Life, said: "We are proud to be the new title sponsor of British Basketball at this important time on the road to London 2012. "Few sports have experienced the meteoric rise in ranking that British Basketball has achieved and we look forward to working in partnership with British Basketball over the next five years". Simon Tuckey, Commercial Director of British Basketball, said: "We have worked hard over the past three years to attract a partner who would not only benefit the sport but more importantly believe in the goals we have set, and we feel that Standard Life more than fits those criteria.       "We are delighted that they have come on board as we prepare to host Game On At The O2 and look forward to a long and successful relationship between British Basketball and Standard Life".

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