The agreement between the Show and the UK's leading motorcycle insurance broker continues the pair's long-running relationship. Carole Nash has been a long-standing and committed supporter of the Show, having previously sponsored the Show's Classic, Club and Custom Bike features, as well as having been a major exhibitor for over eighteen years.
It has also invested heavily in its own stands, bringing some of the wildest and most beautiful bikes from across the globe for bikers to admire in Birmingham. As one of the biggest brands in motorcycling and an active member of the Motorcycle Industry Association since 1994, Carole Nash will no doubt be a welcome sponsor for the UK's most important two-wheeled Show.
Tickets to the Show went on-sale in July, and with preparations well under way, the organisers will soon be announcing the full line-up of exhibitors and interactive features.
Intelligence
This year's event is set to be one of the biggest in the biking calendar and will feature marques such as BMW, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Suzuki, Triumph, and Yamaha, all unveiling their brand new 2009 models for the first time in the UK.
Finlay McAllan, Managing Director of MCI Exhibitions, sees the deal as highly significant, both for the Show and for the industry: "We're delighted to announce Carole Nash as title sponsor of the Show for the next four years. The organisation has always been a strong
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supporter of the Show and the sponsorship represents another welcome step forward in the partnership. The coming together of two of the biggest names in motorcycling can only be a good thing for the industry and we're looking forward to putting on the best Bike Show ever".
With over 230,000 biking policyholders and more than 300,000 motorcycles on its books, Carole Nash is the UK's biggest motorcycle insurance specialist. Its total annual revenues exceed £70m and it employs around 320 staff at its Altrincham headquarters, Training Centre, Repair Centre and Dublin offices.
In the Insurance Times Top 50 Brokers survey (published August 2008) Carole Nash was named as the UK's 36th largest broker. The company was founded by Carole Nash in 1985 and sold for an undisclosed sum to Groupama UK, owner of Groupama Insurances, one of the UK's leading insurers, in December 2006.
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