Barclays secures Premier League global title sponsorship
Barclays has announced that it has renewed its global title sponsorship of the Premier League. The enhanced deal, worth £65.8m, runs from season 2007/08 through to the 2009/10 season.
Bob Diamond, Barclays President, commented: "I see the sponsorship of the world's best football league as a major strategic investment. We all know about the fantastic appeal of the Barclays Premiership in the UK but this sponsorship also fits our international presence and aspirations particularly in Asia and continental Europe. It provides us with powerful brand visibility in the many markets around the world in which we operate."
In addition to securing the Premier League global title sponsorship rights, Barclays will also sponsor the Premier League's official pre-season tournament, the Premier League Asia Trophy.
To mark the occasion this weekend Barclays will randomly select two season ticket holders from all twenty Barclays Premiership clubs and pay for their season tickets until 2010, when the new deal ends.
Gary Hoffman, Barclays Vice-Chairman, put the contract renewal in context: "By the end of this new sponsorship the Barclays Group will have been Premier League sponsors for nine years from 2001 to 2010 showing our long-term commitment to the game."
Premier League Chief Executive, Richard Scudamore, underlined Barclays' underlined the significance of the group's loyalty to the Premier League: "Barclays commitment to the Premier League has been unstinting and this latest deal will make Barclays Group our longest serving title sponsor. In that time the Premier League has continued to grow and develop both domestically and internationally, which has matched Barclays own business plan and aspirations", he said.
"I look forward to continuing the excellent relationship we have built up over the previous six years and am particularly pleased that this new deal encompasses our highly successful pre-season tournament, the Premier League Asia Trophy."
Barclays has announced that it has renewed its global title sponsorship of the Premier League. The enhanced deal, worth £65.8m, runs from season 2007/08 through to the 2009/10 season.
Bob Diamond, Barclays President, commented: "I see the sponsorship of the world's best football league as a major strategic investment. We all know about the fantastic appeal of the Barclays Premiership in the UK but this sponsorship also fits our international presence and aspirations particularly in Asia and continental Europe. It provides us with powerful brand visibility in the many markets around the world in which we operate."
In addition to securing the Premier League global title sponsorship rights, Barclays will also sponsor the Premier League's official pre-season tournament, the Premier League Asia Trophy.
To mark the occasion this weekend Barclays will randomly select two season ticket holders from all twenty Barclays Premiership clubs and pay for their season tickets until 2010, when the new deal ends.
Gary Hoffman, Barclays Vice-Chairman, put the contract renewal in context: "By the end of this new sponsorship the Barclays Group will have been Premier League sponsors for nine years from 2001 to 2010 showing our long-term commitment to the game."
Premier League Chief Executive, Richard Scudamore, underlined Barclays' underlined the significance of the group's loyalty to the Premier League: "Barclays commitment to the Premier League has been unstinting and this latest deal will make Barclays Group our longest serving title sponsor. In that time the Premier League has continued to grow and develop both domestically and internationally, which has matched Barclays own business plan and aspirations", he said.
"I look forward to continuing the excellent relationship we have built up over the previous six years and am particularly pleased that this new deal encompasses our highly successful pre-season tournament, the Premier League Asia Trophy."