Tombola in major deal to sponsor prime time ITV soap Emmerdale

www.tombola.co.uk, the leading UK bingo website, has announced that from November they will be the new sponsor of Emmerdale, in a deal brokered by ITV Sponsorship, ITV Regional Sales and All Response Media on behalf of tombola.  Emmerdale is one the UK’s biggest TV programmes, with over 6.5 million regular viewers. The sponsorship deal will run until the end of January 2011 and includes broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship at itv.com/emmerdale, interactive sponsorship, mobile interactive bumpers and licensing.

Phil Cronin, Chief Executive of tombola, said: "Sponsoring Emmerdale, one of ITV’s leading brands, is a significant opportunity for tombola. The show’s reach, the affection in which it’s held, and its values of drama, fun and community make it the ideal partner for the tombola brand.  "tombola is the biggest online bingo site in the country and with this sponsorship we hope to continue to build our community of players.” Bhavit Chandrani, Sponsorship Manager, ITV, put the deal in context: "Emmerdale is one of ITV’s leading brands and one of the nation’s favourite soaps. We are delighted to have tombola as sponsors until January 2011. "This is the perfect time to start promoting tombola, with Emmerdale’s huge national reach and a viewer demographic       that is very complimentary to online bingo. Affiliates are sure to benefit from the increased brand exposure the sponsorship will bring. tombola currently offers all new players a £25 Money Match offer which has a 35% conversion rate through the affiliate channel".