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The deal will be effective immediately, giving Cadbury the designation of official confectionery and ice cream supporter for London 2012, rights to use the London 2012 marks on product as well as marketing rights to Team GB and ParalympicsGB. At Games’ time, Cadbury will supply all confectionery and packaged ice cream sold at venues and within the Olympic Park.
Cadbury was also an official supplier of the Sydney Games in 2000, as well as the Commonwealth Games in Manchester (2002) and Melbourne (2006). The Bournville-based company becomes London 2012’s second Tier Two supporter, following the announcement of Deloitte as Professional Services Supporter at the end of last year.
Proud
 As it heads towards its £2bn budget for staging the Olympic and Paralympic Games, LOCOG now has seven Tier One Partners - adidas (Sportswear Partner), BP (Oil and Gas Partner), British Airways (Airline Partner), BT (Communications Services Partner), EDF Energy (Energy Utilities Services Partner), Lloyds TSB (Banking and Insurance Partner) and Nortel (Network Infrastructure Partner) and now two Tier Two Supporters – Cadbury and Deloitte.
London 2012 CEO Paul Deighton (above) put the new deal in the context of other recent achievements: “Following the success of Team GB and ParalympicsGB
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this summer, we all came back from Beijing with a spring in our step and this has been replicated in the commercial sector - there has been a surge of interest in London 2012 and I’m thrilled that Cadbury - another great and trusted British brand - has come on board.
They have a great track record supporting both major sporting events and community initiatives and we welcome them to the London 2012 family. This is another fantastic achievement for the commercial programme and with this deal we have now raised over £430m, which is well on our way to our domestic sponsorship target as we seek to raise the £2bn required to stage the Games in 2012”.
Todd Stitzer, CEO Cadbury plc, said: “For nearly two hundred years, Cadbury has been part of the fabric of British life so we are extremely proud to be a sponsor of the London 2012 Olympic Games and Paralympic Games. Since John Cadbury opened a chocolate shop in Birmingham in 1824, we have strived to be a company that is both performance driven and values led – a philosophy that is at one with the long-held ethos of the Games: inspiration, optimism and community.
Inspire
"London 2012 is a huge opportunity for us all to celebrate everything that is great about Britain and to bring local communities together throughout the UK. We look forward to building on all these things through our existing community partnerships. The Cadbury brand reaches every corner of Britain. The Games has the power to excite and inspire, and by working together we can bring a bit of fun and magic to everyone’s lives".
The Worldwide Olympic Partners already signed up for 2012 are Coca-Cola, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung and Visa.
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The UK Sponsorship Database
