ITV Sales has announced that Buzz!, the "game show in your living room" from PlayStation2, is to sponsor the new series of ITV1's All Star Family Fortunes.
Vernon Kay hosts the new series of the classic gameshow, which started on ITV in 1979. This new series sees two celebrities and their families go head to head in a bid to win £30,000 for the charity of their choice. Celebrities and their families include Chris Moyles, David Dickinson, Fearne Cotton, Melinda Messenger and the infamous Battersby Family from Coronation Street, who line up against soap rivals the Windsors from Emmerdale.
Phil Lynch, product manager at PlayStation explained the reasoning behind the new deal: "The sponsorship of Family Fortunes is a great way for us to bring Buzz! to a wider audience and more importantly to bring the concept of the game show live in your living room to life." Yan Li, Sponsorship & Branded Content Executive at ITV Sales, commented: "We are delighted that PS2 and Buzz! have come on board as the sponsors of the new All Star Family Fortunes, it is the perfect association and the synergy will work hard for both brands."
The deal was negotiated by Stuart Garvie at Invents, Manning Gottlieb OMD and Yan Li at ITV Sales. TBWA is producing the creative.
ITV Sales has announced that Buzz!, the "game show in your living room" from PlayStation2, is to sponsor the new series of ITV1's All Star Family Fortunes.
Vernon Kay hosts the new series of the classic gameshow, which started on ITV in 1979. This new series sees two celebrities and their families go head to head in a bid to win £30,000 for the charity of their choice. Celebrities and their families include Chris Moyles, David Dickinson, Fearne Cotton, Melinda Messenger and the infamous Battersby Family from Coronation Street, who line up against soap rivals the Windsors from Emmerdale.
Phil Lynch, product manager at PlayStation explained the reasoning behind the new deal: "The sponsorship of Family Fortunes is a great way for us to bring Buzz! to a wider audience and more importantly to bring the concept of the game show live in your living room to life." Yan Li, Sponsorship & Branded Content Executive at ITV Sales, commented: "We are delighted that PS2 and Buzz! have come on board as the sponsors of the new All Star Family Fortunes, it is the perfect association and the synergy will work hard for both brands."
The deal was negotiated by Stuart Garvie at Invents, Manning Gottlieb OMD and Yan Li at ITV Sales. TBWA is producing the creative.