Highland spring announces major investment in snooker
Highland Spring has announced a £1 million investment in snooker - the company's biggest ever sponsorship deal. It will see the world's top three players, Stephen Hendry, Ken Doherty and Ronnie O'Sullivan joined by twelve other snooker personalities in Team Highland Spring.
The three year sponsorship deal was announced as the players were preparing for the final set of group qualifying matches in the Betfred Premier League in Aberdeen.
The Highland Spring logo will appear on the players' waistcoats, with the brand expected to be seen by more than 200 million viewers during 300 hours of televised coverage a year on BBC Sport, BBC Interactive, Sky Sports and Eurosport.
The UK's leading producer of bottled water is also launching a further three year deal as the official water supplier to World Snooker, the professional game's governing body and the next main tour event will be the UK Championship being held between 4th and 17th December in York. Already a major supporter of Glasgow's 2014 Commonwealth Games bid, Highland Spring has already shown itself to be a vigorous supporter of UK sport. The company is a long term sponsor of many high profile national and international sports including rugby union, golf, mountain biking, athletics, running, windsurfing and bowls and is committed to forging the link between sport and good hydration.
Joe Beeston, chief executive of Highland Spring, was upbeat about the new deal: "Highland Spring has enjoyed a long standing relationship with snooker since 1998. This deal is a fantastic coup for the brand as we continue to expand our association with world class sportspeople and showcase the brand to a global audience."
Seven times world champion, Stephen Hendry MBE, underlined the brand's importance in the world of snooker: "Snooker is increasing in popularity with more and more youngsters entering the sport", he said. "It's important they understand the benefits of good hydration during sport and how it helps you stay focused and perform to the best of your ability. Highland Spring is a natural brand to help communicate that message."
Highland Spring has announced a £1 million investment in snooker - the company's biggest ever sponsorship deal. It will see the world's top three players, Stephen Hendry, Ken Doherty and Ronnie O'Sullivan joined by twelve other snooker personalities in Team Highland Spring.
The three year sponsorship deal was announced as the players were preparing for the final set of group qualifying matches in the Betfred Premier League in Aberdeen.
The Highland Spring logo will appear on the players' waistcoats, with the brand expected to be seen by more than 200 million viewers during 300 hours of televised coverage a year on BBC Sport, BBC Interactive, Sky Sports and Eurosport.
The UK's leading producer of bottled water is also launching a further three year deal as the official water supplier to World Snooker, the professional game's governing body and the next main tour event will be the UK Championship being held between 4th and 17th December in York. Already a major supporter of Glasgow's 2014 Commonwealth Games bid, Highland Spring has already shown itself to be a vigorous supporter of UK sport. The company is a long term sponsor of many high profile national and international sports including rugby union, golf, mountain biking, athletics, running, windsurfing and bowls and is committed to forging the link between sport and good hydration.
Joe Beeston, chief executive of Highland Spring, was upbeat about the new deal: "Highland Spring has enjoyed a long standing relationship with snooker since 1998. This deal is a fantastic coup for the brand as we continue to expand our association with world class sportspeople and showcase the brand to a global audience."
Seven times world champion, Stephen Hendry MBE, underlined the brand's importance in the world of snooker: "Snooker is increasing in popularity with more and more youngsters entering the sport", he said. "It's important they understand the benefits of good hydration during sport and how it helps you stay focused and perform to the best of your ability. Highland Spring is a natural brand to help communicate that message."