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Royal Philips Electronics and Live Earth have announced Philips' global partnership with Live Earth in their campaign to combat global warming. The Live Earth partnership will enable Philips to join Live Earth on July 7th, 2007 in inspiring over two billion people worldwide to take simple steps to lead a more energy efficient lifestyle.
Live Earth will be a 24-hour, seven-continent series of nine concerts taking place on 7/7/07 that will bring together more than a hundred music artists and two billion people, aimed at triggering a global movement to solve the climate crisis.
Live Earth will reach this worldwide audience through an "unprecedented global media architecture" covering all media platforms - TV, radio, Internet and wireless channels.
Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection, The Climate Group and other international organisations to drive individuals, corporations and governments to take action to solve global warming. Former U.S. Vice President Al Gore is the Chair of the Alliance and Partner of Live Earth.
As the world's leading lighting supplier and Global Lighting Partner for Live Earth, Philips is already campaigning together with the lighting industry, NGOs, energy suppliers, governments and retailers to switch to energy saving lighting in streets, offices, buildings and homes, as soon as possible.
Philips has put environmental product improvement at the heart of its business with its EcoDesign programme since 1994 and is increasing its green product range year-by-year. The company was the first to introduce the energy saving light bulb back in 1980.
Live Earth was founded by Kevin Wall, the Worldwide Executive Producer of Live 8, an event that brought together one of the largest audiences in history to combat poverty. Wall formed a partnership with Al Gore and the Alliance for Climate Protection aimed at ensuring that Live Earth inspires behavioural changes long after 7/7/07.
Live Earth will stage concerts at the Giants Stadium in New York; Wembley Stadium in London; Aussie Stadium in Sydney; Copacabana Beach in Rio de Janeiro; Maropeng at the Cradle of Humankind in Johannesburg; Makuhari Messe in Tokyo; the Steps of the Oriental Pearl Tower in Shanghai; HSH Nordbank Arena in Hamburg; and Inonu Stadium in Istanbul.
According to Theo van Deursen, CEO of Philips Lighting, "with new lighting technology available today, savings of up to $143 billion on energy costs are possible, reducing CO2 output by 592 million tons per year. This equates to up to 1560 million barrels of oil annually."
"Live Earth is about engaging a global audience with solutions to the climate crisis, and we are delighted that Philips has joined us in this effort," said Kevin Wall, Founder and Producer of Live Earth. "Philips is a valuable partner for us in showing that some solutions that help reduce our energy consumption are easy, simple and accessible to almost every individual around the globe."
E&OE
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