Freddie Flintoff launches ASDA Kwik Cricket for ECB
England captain Andrew Flintoff has launched the England and Wales Cricket Board’s flagship junior cricket competition, ASDA Kwik Cricket, in a move aimed at encouraging children across the country to get involved in the new-look programme.
Flintoff, currently captain of England, sees ASDA Kwik Cricket as the ideal way of enthusing participation in cricket at a grassroots level.
“Kwik Cricket has always been a great way for kids to get involved in the game, whether they are looking to play cricket at school or at their local club,” said Flintoff. "ASDA Kwik Cricket aims to further build on that by taking the game to more children in more schools and clubs and I’d encourage kids to get involved in what is a great competition".
A modified format of cricket focusing on the game’s core skills and rules, Kwik Cricket has involved nearly one million children in its structured county, regional and national competitions since its inception in 1988.
The ECB, in conjunction with ASDA, aims to make ASDA Kwik Cricket available to all 18,000 primary schools in England and Wales by 2008. In 2006 alone, the ASDA Kwik Cricket competition is set to involve in excess of 10,000 teams and over 100,000 youngsters.
ASDA's head of local marketing, Richard Woodhall, was upbeat about the new deal: "What we eat is just one aspect of being healthy. By signing up Freddie, we hope to encourage youngsters from around the country to join in a sport and in this case its cricket. Through the ASDA Kwik Cricket competition we look forward to hopefully finding some youngsters to give him a run for his money!"
“Kwik Cricket has always been a great way for kids to get involved in the game, whether they are looking to play cricket at school or at their local club,” said Flintoff. "ASDA Kwik Cricket aims to further build on that by taking the game to more children in more schools and clubs and I’d encourage kids to get involved in what is a great competition".
A modified format of cricket focusing on the game’s core skills and rules, Kwik Cricket has involved nearly one million children in its structured county, regional and national competitions since its inception in 1988.
The ECB, in conjunction with ASDA, aims to make ASDA Kwik Cricket available to all 18,000 primary schools in England and Wales by 2008. In 2006 alone, the ASDA Kwik Cricket competition is set to involve in excess of 10,000 teams and over 100,000 youngsters.
ASDA's head of local marketing, Richard Woodhall, was upbeat about the new deal: "What we eat is just one aspect of being healthy. By signing up Freddie, we hope to encourage youngsters from around the country to join in a sport and in this case its cricket. Through the ASDA Kwik Cricket competition we look forward to hopefully finding some youngsters to give him a run for his money!"