Union Jack   The UK Sponsorship Database
The premier online database of UK sponsorship opportunities

 
UK sponsorship news update ...

30th March, 2009

Check out our amazing
Sponsorship Bookshop
for a wide range
of sponsorship titles - just
click here
<< Home page   << News archive                                                                                                      Send us news!

Volkswagen Commercial Vehicles to sponsor new C4 strand

Volkswagen Commercial Vehicles is launching its first broadcast sponsorship of a new Channel 4 'Adventure on 4' programming strand, starting on 9th April, 2009 with 'Around the World in 80 Trades'.

The twelve month sponsorship package with Channel 4 is said to represent "significant media value" and includes sponsorship bumpers with the tag line Adventure on 4 in partnership with Volkswagen Commercial Vehicles.

The creative for the campaign will run before and after each programme and will be supported by sponsor branded promotional trails.

The sponsorship also extends to Channel 4's online video-on-demand service with pre-roll and mid-roll sponsorship bumpers played during every stream. The other programmes in the Adventure on 4 series include Deadliest Catch, Daredevils and Into The Wild.

The sponsorship bumpers will focus on Volkswagen's range of award-winning vans - the Caddy, Transporter and Crafter - with the closing strapline, 'A solid investment whatever your trade. Volkswagen Commercial Vehicles. Let's Go To Work'.

Distinctive

Steve Reynolds, Head of Marketing for Volkswagen Commercial Vehicles explained: "This TV advertising is an important and visual part of our communications strategy for 2009.

"In conjunction with our radio campaign, featuring the distinctive voice of Ray Winstone, this will maximise

 

 
 

awareness of the Volkswagen Commercial Vehicles brand and our hard-working range of vans - the Caddy, Transporter and Crafter".

Volkswagen Commercial Vehicles is a provider of high quality new and used vans. The full award-winning range includes the Transporter van, the California, the Crafter, the Caravelle, the VW Caddy and the Caddy Maxi.

 

E&OE

Creative Commons License
Parts of this work are licenced under a Creative Commons Licence.

Like this site?   Tell a friend!

Home page  Arts  Cause-related  Education  Media  Sport
  Other  Site map 

© 2009 uksponsorship.com Ltd