Symmetry, a leading vendor of financial software, bluQube, is to be a major sponsor of Steve White, Principal and Skipper of the White Ocean Racing sailing team as he prepares to compete in the famous 27,000 mile, Vendee Globe solo around-the-world yacht race in 2008. The last event was broadcast in over twenty-two countries attracting over 135 million viewers. A formal announcement of the sponsorship was announced at the Solo Sailing Conference held at the Royal Southampton Yacht Club last week.
Simon Kearsley, Managing Director of Symmetry, was upbeat about the new deal: "For the last two years we were sponsors of the Global Challenge Around the World Yacht Race. This was hugely beneficial for us, generating plenty of positive brand awareness as well as providing a great hospitality vehicle, not only for customers, but also for our staff for annual events and training. Our support for Steve is an opportunity to continue with this marketing initiative but to provide an even more 'raw' sailing experience. The sponsorship will help further develop our client relationships, both on and off the water in an exciting, inspirational and unique networking environment".
As part of the deal Symmetry will get full branding for its bluQube financial management software on Steve White's Open 60 yacht, The Spirit of Weymouth, plus on-board hospitality days for up to ten persons. Symmetry will also be able to update their clients with a regular newsletter that is sent out by the team during the build-up to races such as the forthcoming Calais Around Britain and, using a direct link to Symmetry's website, live updates during the actual race itself.
Steve White operates White Ocean Racing from its base in Weymouth, Dorset. With over nine years experience as a professional yachtsman, he is considered to be one of Britain's brightest hopes for victory in the Vendee solo global race. Full sponsorship of White Ocean Racing is just one of the options available to companies wishing to get involved. Hospitality packages are available from as little as £3,000 for a day's sailing for ten guests. Other sponsors have included Vail Williams, leading Real Estate Advisers, and JER Partners, a global private equity real estate investment management company.
Simon Kearsley, Managing Director of Symmetry, was upbeat about the new deal: "For the last two years we were sponsors of the Global Challenge Around the World Yacht Race. This was hugely beneficial for us, generating plenty of positive brand awareness as well as providing a great hospitality vehicle, not only for customers, but also for our staff for annual events and training. Our support for Steve is an opportunity to continue with this marketing initiative but to provide an even more 'raw' sailing experience. The sponsorship will help further develop our client relationships, both on and off the water in an exciting, inspirational and unique networking environment".
As part of the deal Symmetry will get full branding for its bluQube financial management software on Steve White's Open 60 yacht, The Spirit of Weymouth, plus on-board hospitality days for up to ten persons. Symmetry will also be able to update their clients with a regular newsletter that is sent out by the team during the build-up to races such as the forthcoming Calais Around Britain and, using a direct link to Symmetry's website, live updates during the actual race itself.
Steve White operates White Ocean Racing from its base in Weymouth, Dorset. With over nine years experience as a professional yachtsman, he is considered to be one of Britain's brightest hopes for victory in the Vendee solo global race. Full sponsorship of White Ocean Racing is just one of the options available to companies wishing to get involved. Hospitality packages are available from as little as £3,000 for a day's sailing for ten guests. Other sponsors have included Vail Williams, leading Real Estate Advisers, and JER Partners, a global private equity real estate investment management company.