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Lincoln City FC have announced a major sponsorship deal with haart estate agents that will see their logo appear on all away shirts for the next three seasons.
"I am proud to have reached an agreement with such a reputable and well respected national company," said the club's Commercial Manager, Steve Prescott, in an interview on the club's website.
"The deal has seen us negotiate full market value for sponsorship of the away shirt, despite the limited time that we have had to find the new sponsor, and reach an agreement. We are currently making arrangements for the haart logo to appear on the front of all new away shirts sold in our club shop, and I expect to announce shortly what arrangements we intend to make for fans who bought the away shirt last season, and wish to update their shirt with the new sponsor's logo."
"As part of this deal, we will be providing the squad with a third strip which will only be used in the event of the current black kit clashing with the home team's kit. This is an innovative approach to ensuring that the new sponsor's logo will appear at all away games. However, as there is a new home strip being launched this summer, there are no plans to place the third strip on general sale.
"haart is delighted to be sponsoring the away and third strips for Lincoln City this season," said Rob Smith, Regional Sales Director, haart North and East Midlands.
E&OE
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