Coca-Cola sponsors Summer Series at Somerset House as part of 2009 Open Happiness campaign

Coca-Cola has announced its headline sponsorship of this year's Summer Series at Somerset House. The sponsorship activity comes under the Summer 2009 'Open Happiness' campaign, which has seen Coca-Cola collaborate with Calvin Harris on its latest ad. Sponsorship of the Summer Series is the latest high profile music venture for Coca-Cola, the brand having previously been involved in partnerships with iconic figures from the worlds of both music and culture, such as Peter Blake and Matthew Williamson.

Recent collaborations have included projects with Cee-Lo, Brendon Urie and Travis McCoy to create an exclusive single for the 'Open Happiness' ad. campaign, and most recently with Calvin Harris to create the track Yeah Yeah Yeah, La La La, which is currently on TV as the soundtrack to the Coca-Cola summer advertisement. Heritage The events run from Thursday 9th to Monday 20th July, with Calvin Harris playing on the final night. The line-up for 2009 includes Lily Allen, Grace Jones, Super Furry Animals and The Enemy, among others. The partnership between Coca-Cola and Somerset House was put together by leading live music commerce agency Big Fish. Cathryn Sleight, Marketing Director of Coca-Cola Great Britain commented: "Coca-Cola has a heritage of involvement and support of music; we are delighted to be presenting the Summer Series and hope it will be an enjoyable and inspiring series of events for music lovers".