BP signs as latest Tier One Olympics partner
 

BP is the latest Tier One Partner of the London 2012 Olympic and Paralympic Games. As the official Oil and Gas Partner and London 2012's third Sustainability Partner, BP will be responsible for providing fuelling facilities for the vehicles required to keep the Games moving.

In addition, BP will provide Liquefied Petroleum Gas (LPG) for catering, vehicle washing facilities and technical support services, including a system for tracking and reporting carbon emissions. BP aims to support the Cultural Olympiad, building upon its long standing and extensive arts, culture and education programmes. Through touring exhibitions and outreach programmes, it is hoped that these initiatives will provide opportunities to promote and support the Cultural Olympiad across the UK. Journey LOCOG Chairman Sebastian Coe welcomed the announcement. "From the moment the Olympic flag is handed to London, the eyes of the world will be on the UK", he said. "So I am delighted that we have the best of British companies joining us on our journey to 2012 to deliver a truly memorable Olympic and Paralympic Games. "BP has a well established track record of supporting the expertise and passion of our creative and cultural industries, and I hope that we will be able to draw upon this for our four year cultural programme, which aims to inextricably link sport, culture, community and education." Tony Hayward, Group Chief Executive of BP highlighted the company's reasons for their support: "The Olympic movement is founded on a belief in human endeavour and high performance, attributes which are at the heart of BP's own agenda. Momentous "As the UK's largest company with headquarters in London we want to support this momentous event which will also provide a unique opportunity to engage with our own large UK and global workforce, the millions of   customers we serve each day and our existing partners in the arts, education and cultural arena. "Between now and 2012 we will be increasingly targeting our marketing and social engagement activities to reflect the building excitement around the Cultural Olympiad and the Olympic and Paralympic Games. We are looking forward to playing a significant part in making London 2012 the Games for everyone." As it heads towards its £2bn budget for staging the Olympic and Paralympic Games, LOCOG now has six Tier One Partners - Lloyds TSB (Banking and Insurance Partner), EDF Energy (Utilities Services Partner), adidas (Sportswear Partner) and British Airways (Airline Partner) - and one Tier Two supporter - Deloitte. The Worldwide Olympic Partners already signed up for 2012 are Coca-Cola, Atos Origin, GE, McDonalds, Omega, Panasonic, Samsung and Visa. The Cultural Olympiad for the London 2012 Games will be a four year programme of cultural projects which will reach across the whole of the UK. "There will be national and local projects which are inspired by the London 2012 Olympic and Paralympic Games and will celebrate the UK as a global nation", says LOCOG. "The programme is intended to unleash the creativity of young people, so that a real cultural legacy is built in the UK which will reach beyond the Games in 2012".

Related news 25.3.2008 Risk that 2012 Olympics sponsorship target "will not be achievable": NAO report 24.8.2007 New Tier 1 category added to London 2012 sponsorship programme 12.7.2007 EDF unveiled as London 2012 Tier One sponsor and sustainability partner 16.3.2007 Lloyds TSB becomes first domestic sponsorship partner of London 2012 5.2.2007 High profile airline and sportswear sponsorship categories launched for London 2012 Games Useful link About us: sponsorship - London 2012