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Canon Europe, a world leader in imaging and information technology solutions, has strengthened its art and culture sponsorship portfolio by becoming Platinum Patron of the City of London Festival 2006.
In addition to sponsoring the festival itself, which this year will focus on celebrating the London/Tokyo connection, Canon is the proud sole sponsor of one of the Festival’s highlights - Yoko Ono’s stunning art installations which are being showcased in St. Paul’s Cathedral.
The City of London Festival is a summer feast of music and arts in London’s Square Mile, and in 2006 will continue its theme of Trading Places by celebrating the links between London and Tokyo. The ‘Trading Places’ theme, used in previous years, aims to highlight links between London and trading cities around the world. The 2006 programme includes the creative output and performances of a number of Japanese artists alongside their European counterparts.
Commenting on the sponsorship, Mr Hajime Tsuruoka, CEO & President, Canon Europe said: “Canon is very proud to support the City of London Festival and Yoko Ono’s installations in St Paul’s Cathedral. We are also particularly delighted to be involved in an event that shares and celebrates the cultures of Tokyo and London, as it is a perfect fit with Canon. This sponsorship reflects Canon’s wider sponsorship strategy to support events that are associated with fostering creativity.”
Canon Europe’s sponsorship of the Festival continues its strong history as a supporter of culture and the arts in Europe. In 2004 Canon became the first ever corporate sponsor of the Barbican’s Great Performers series – London’s foremost classical music series. Earlier this year, Canon announced its foray into the world of fashion, as principal sponsor of Milan and London Fashion Weeks, and sponsor of Paris Fashion Week.
In 1987, Canon established the European Canon Foundation to enhance cultural and scientific relations and foster mutual understanding between Japan and Europe. Canon is also a Conservation partner of the World Wildlife Fund and committed supporter of Europe Red Cross societies.
E&OE
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