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Adecco, a Fortune Global 500 company, will become responsible for LOCOG’s permanent and temporary recruitment between now and 2012. Adecco will also support LOCOG’s staff in preparing for the next stage of their careers following the conclusion of the Games.
With preparations for the Games moving apace, LOCOG is set to double in size in 2009 and will have a workforce in the thousands in 2012, at the time of the Games.
Quality
Adecco has a strong track record of recruiting for high-profile events and has been a domestic commercial partner for Sydney 2000, Torino 2006 and the Manchester Commonwealth Games of 2002. Adecco also works with the International Olympic Committee on the Athletes’ Career Programme, which supports Olympic and Paralympic athletes’ transition into work after competition.
London 2012 Chairman Sebastian Coe welcomed the announcement: "Adecco is the global leader in Human Resources services and will play a vital role in our preparations – put simply, the quality of the people we hire will have a direct impact on the success of the Games and having a world-class team will help ensure we deliver a memorable Games.
"2009 will see LOCOG go through a number of changes as we start to move from our planning phase to delivery phase – we will double in size this year and Adecco working in
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partnership with our own HR team will ensure we hire the right people in the right roles".
But the potential loss of support from Nortel means LOCOG will indeed need all the help it can get, faced with the task of replacing a major supplier of "mission-critical" resources at a time when more and more companies are making across-the-board cutbacks, though it appears that most of Nortel's investment pledges for the upcoming 2010 Vancouver Olympics have already been delivered.
There were a number of press reports yesterday of companies cutting or cancelling major sponsorship contracts in various sectors; in particular, one report mentioned the cancellation by B&Q of its own support for the Olympics.
Nortel's support for what Lord Coe called "mission-critical" projects was a key appointment - we reported on the deal last year. Back in July, he commented: "As we head to Beijing, I'm thrilled to have another world class partner on board. Nortel will be a great partner, and, as well as bringing 'best in class' products to the table, will be supporting our sustainability commitments and our education programme too".
Signals
This is not a good time to be searching for major funding support. Whilst the current cold spell eases, the icy grip of the credit crunch continues to constrict marketing and sponsorship budgets.
The task facing the LOCOG team is unlikely to get any easier as the year unfolds. They can only hope that the appointment of Adecco signals the first 'green shoots of recovery' ...
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The UK Sponsorship Database
