|
 Hot on the heels of major investments in UK snooker, Highland Spring, the UK’s leading bottled water producer, has signed a major new sponsorship deal with Andy Murray, world number seventeen and Britain’s leading professional tennis player, in what is believed to be the biggest patch deal in tennis worldwide.
Murray will start the new tennis season wearing Highland Spring’s logo on his shirt when he plays in the Qatar ExxonMobil Open in Doha, before competing in the Australian Open in Melbourne on January 15th.
The nineteen-year-old tennis star hails from Dunblane, only ten miles from the Perthshire company’s bottling plant.
Murray will now feature as a sporting ambassador in Highland Spring’s PR and marketing campaign. As part of the multi-year deal, he will wear the brand logo on his left sleeve during all major tournaments and drink the water as part of his regular dietary regime. Highland Spring is also the new official water sponsor to Team Murray, which includes Andy’s older brother Jamie, the UK’s leading doubles specialist ranked 77th in the world, and mum Judy, Scotland’s former national tennis coach.
Commenting on his new exclusive drinks sponsor, Andy Murray said: “I’m proud to wear the Highland Spring logo at tournaments around the world since I love the product and it’s a fantastic Scottish brand from my home in Perthshire".
Sally Stanley, marketing director of Highland Spring, said: “We’re so enthusiastic about supporting Andy as his winning spirit is a breath of fresh air. He is a fantastic ambassador for British tennis and his natural talent and dedication to succeed is an inspiration to young people. Andy is a great role model for British schoolchildren and he shares our passion for getting kids active and healthy while having some fun. We hope our association with Team Murray will encourage more children to take up new active sports like tennis and drink water instead of sugary soft drinks".
“As a world-class tennis player of his stature and appeal, this sponsorship provides us with another global platform to showcase the Highland Spring brand.”
Patricio Apey, Murray’s manager added: “Despite his hectic schedule, Andy spends a lot of his spare time helping to coach and encourage kids to get the most out of the sport he loves. He is a natural ambassador, not just for tennis, but sport in general. It is great to have Highland Spring as Andy’s new drinks sponsor. It’s a perfect brand fit and we are looking forward to a hugely successful partnership.”
E&OE
|
