Irish sponsorship expenditure set to top €100m in 2007: report
Rugby World Cup 2007; landmark new GAA deals at the very highest level of the sport; major sports events including the World Rally Championships and Seve Trophy; and continued property price inflation are all set to push spend by businesses on major sponsorship in Ireland up by an estimated 12% to a new high of €103m in 2007, according to new forecasts released by Dublin consultancy Onside Sponsorship.
This follows an already exceptional year for Irish sponsorship in 2006, with major sponsorships around Ryder Cup 2006 and record-breaking deals in Irish rugby and soccer, seeing overall spending on sponsorships by Irish companies hit an estimated €92m last year.
According to the new Onside report, almost €6 in every €10 in Ireland spent on sponsorship is invested by businesses in sports-related sponsorships, with the Gaelic Games, rugby and soccer commanding up to 60% of the overall major sports sponsorship spend.
John Trainor, Managing Director at Onside Sponsorship, notes: "A range of new forces will be at play in 2007 that are fuelling this continued extraordinary growth in the Irish sponsorship industry, including an increasing range of major rights available to Irish brands to sponsor, escalating prices for rights, some major landmark deals being tabled in GAA and the potential naming rights of Lansdowne Road and possibly other venues".
Meanwhile, Europe will be central to the wider global double digit growth foreseen by US experts IEG, who forecast that in 2007 sponsorship spending worldwide will rise at a rate of 11.9%, from €25.74 billion in 2006.
Rugby World Cup 2007; landmark new GAA deals at the very highest level of the sport; major sports events including the World Rally Championships and Seve Trophy; and continued property price inflation are all set to push spend by businesses on major sponsorship in Ireland up by an estimated 12% to a new high of €103m in 2007, according to new forecasts released by Dublin consultancy Onside Sponsorship.
This follows an already exceptional year for Irish sponsorship in 2006, with major sponsorships around Ryder Cup 2006 and record-breaking deals in Irish rugby and soccer, seeing overall spending on sponsorships by Irish companies hit an estimated €92m last year.
According to the new Onside report, almost €6 in every €10 in Ireland spent on sponsorship is invested by businesses in sports-related sponsorships, with the Gaelic Games, rugby and soccer commanding up to 60% of the overall major sports sponsorship spend.
John Trainor, Managing Director at Onside Sponsorship, notes: "A range of new forces will be at play in 2007 that are fuelling this continued extraordinary growth in the Irish sponsorship industry, including an increasing range of major rights available to Irish brands to sponsor, escalating prices for rights, some major landmark deals being tabled in GAA and the potential naming rights of Lansdowne Road and possibly other venues".
Meanwhile, Europe will be central to the wider global double digit growth foreseen by US experts IEG, who forecast that in 2007 sponsorship spending worldwide will rise at a rate of 11.9%, from €25.74 billion in 2006.