Successful sponsorship spurs the Security Industry Authority to extend its support to Crimestoppers
 

In May 2008, the Security Industry Authority (SIA) sponsored the website of the charity Crimestoppers, www.crimestoppers-uk.org, for a three month period. So successful has the sponsorship been that the Authority has decided to extend its support until 1st January, 2009.

Since its sponsorship began, says the Authority, there has been a 100% increase in the number of actionable calls received with information relating to the SIA (not including calls taken by regional centres whose statistics are not yet available). The SIA advertisement on the Crimestoppers website has also encouraged a shift from people phoning in to online reporting – over a three month period there was an average of sixteen click-throughs per day via their advertisement. Intelligence The reports received by the SIA included information on security guards operating without an SIA licence, doormen attempting to work on the doors when their licence has been revoked, unlicensed wheel clampers and an SIA licence holder who had a recent conviction. Michael Wilson, SIA Chief Executive said: “Crimestoppers has very quickly become our most important source of intelligence from the public. As an intelligence-led regulator the SIA depends fundamentally on good intelligence, and we have been delighted with the volume and quality of intelligence received through     Crimestoppers. We are glad to enter into a further commitment to the charity and to build on the excellent partnership we have with them.” Michael Laurie CBE, Chief Executive of Crimestoppers, was similarly upbeat about the deal: “The sponsorship of our website has to be of mutual benefit to both parties and our partnership with the SIA is the perfect example of this. "The 100% increase in actionable calls has exceeded all expectations and we hope that the continuation of the sponsorship will see yet more quality intelligence coming through over the next four months.”