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The British Fashion Council has announced the names of the fifteen of London's most talented young designers that will receive New Generation sponsorship to showcase their Spring/Summer 2008 collections during London Fashion Week next month.
Recipients of New Generation, sponsored by Topshop for September 2007 are:
 Catwalk sponsorship: Christopher Kane, Danielle Scutt, Duro Olowu, Erdem, Gareth Pugh, Louise Goldin, Marios Schwab and Todd Lynn
Exhibition sponsorship: Borba Margo, Danielle Scutt, Emilio de la Morena, Ginta, Louise Goldin, Meadham/Kirchhoff, Modernist, Osman Yousefzada, Peter Pilotto and Todd Lynn.
Danielle Scutt and Louise Goldin, both Central Saint Martins graduates, will show their collections on-schedule, back-to-back, during London Fashion Week. Whilst at Central Saint Martins, Danielle was selected by Phoebe Philo to win the Chloe Award for Best Designer. Louise previously showed as part of New Gen at The Exhibition at London Fashion Week in February 2006. Christopher Kane, Duro Olowu, Erdem, Gareth Pugh, Marios Schwab and Todd Lynn will once again receive New Generation sponsorship to show in London.
Borba Margo, Danielle Scutt, Emilio de La Morena, Modernist and Peter Pilotto will show for the first time as part of New Gen at The Exhibition alongside, Todd Lynn, Louise Goldin, Meadham/Kirchhoff, Ginta and Osman Yousefzada.
TOPSHOP is now in its twelfth season as sponsor of the scheme, which was set up in 1993 to support the best up and coming designers at London Fashion Week. New Generation sponsorship is recognised internationally and has helped launch the careers of some of Britain's top designers, including Alexander McQueen, Clements Ribeiro, Matthew Williamson, Julien Macdonald and Sophia Kokosalaki.
The New Generation scheme spans both The Exhibition at London Fashion Week and the British Fashion Council's official Catwalk Show Schedule, awarding support as a cash sponsorship for a fashion show at London Fashion Week and/or a stand at the Exhibition at London Fashion Week. Designers can receive sponsorship support for up to three seasons.
Hilary Riva, Chief Executive of the British Fashion Council commented: "There is a creative energy in London that continues to produce diverse and dynamic designers. New Generation, over the last decade has launched many successful international careers. I am in no doubt that some of this season's New Generation will go on to develop established businesses and prominent careers within the industry".
Caren Downie, Buying Director for Topshop added: "We are delighted to be sponsoring what promises to be the most exciting New Generation line-up for at least a decade. The line-up, this season, combines designers who have managed to establish an international reputation within a very short space of time, whist introducing brand new names to the catwalk".
London Fashion Week will run from Saturday, 15th to Thursday, 20th September, 2007. The Exhibition at London Fashion Week will run from Sunday, 16th to Wednesday, 19th September, 2007 and is located in the grounds of the Natural History Museum, London SW7.
E&OE
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