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UK sponsorship news update ... 17th April, 2007
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E4B lands title sponsorship deal with Milton Keynes Charity Dragon Boat Festival

Gable Events has joined in the Chinese New Year celebrations by announcing a new title sponsor for the sixth Milton Keynes Charity Dragon Boat Festival.

Electricity 4 Business have agreed their support for what is now the largest corporate team event in Milton Keynes, attracting more than fifty companies, over 7,000 spectators and raising more than £12,000 annually for charity.

Those born in the ‘Year of the Boar’ thrive in the arts and as entertainers, and a whole day of great entertainment is guaranteed when this eagerly anticipated annual Chinese spectacle returns to Willen Lake on Sunday, 24th June.

Electricity 4 Business is a British independent electricity retail company based in Milton Keynes, specialising in the supply of electricity to smaller businesses. The company's stated aim is to be the local champion providing the cheapest electricity in the market.

The festival provides an opportunity for companies and organisations to promote themselves to a large local audience and foster good team spirit. Over 200 local companies have discovered the benefits of dragon boat racing for team building, motivation and staff morale, in a day out which offers the opportunity to raise money for charity. The charity nominated by E4B to be the main beneficiary of the Festival in 2007 is Keech Cottage Children’s Hospice.

E4B Marketing Manager Lynette Havenga Stokes is upbeat about the sponsorship: “As one of the fastest growing companies in Milton Keynes, we are keen to play a vital part within the MK community and want to provide practical support to local businesses. All of us at E4B are really proud to support local charity Keech Cottage, where we want to make a real difference to local people.”

Keech Cottage Children’s Hospice supports over 150 families from across Bedfordshire, Hertfordshire and Milton Keynes who are facing the loss of their child. All the children cared for by Keech Cottage have been diagnosed with a life-limiting condition and most are expected to die in childhood. The aim at Keech Cottage is to enable families to make the most of the precious time they have left with their child. Staff offer help, support and friendship to the whole family, throughout the child’s illness and after their death, for as long as it is needed.

 

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