Kleeneze to sponsor new series of Channel Four's How Clean Is Your House
Kleeneze will be sponsoring the fourth series of Channel Four's How Clean is Your House. This is the brand's first ever TV sponsorship.
The UK's leading network marketing company, Kleeneze specialises in supplying a wide range of household and health and beauty products to customers through a network of independent distributors, not only across the UK but also in the Republic of Ireland, the Netherlands and Germany.
How Clean is Your House, presented by the nation's cleaning queens Kim Woodburn and Aggie MacKenzie, returns for a new series in which the duo promise to be tougher on filth offenders across the UK. Kim's back to basics boot camp is back along with the latest news on new gadgets and the pair's top cleaning tips.
The broadcast sponsorship deal, which starts this spring on Channel 4 and covers twelve episodes was negotiated by Martin Corrigan at Mediavest Manchester and Channel 4 Sponsorship.
Clare Dunbar, Director of Marketing at Kleeneze, said: "Kim and Aggie are the perfect partners for our product proposition and a natural fit in our customers' minds. The How Clean Is Your House sponsorship is one part of the Kleeneze marketing strategy, which will see the Kleeneze brand brought back to the forefront of our target audience's mind. To support the sponsorship, we be launching a 'Kleeneze Making Life Easier' campaign which will encompass the sponsorship idents, complimentary material on our websites and catalogues as well as PR activity."
The sponsorship will support the company's extensive labour, space and time saving cleaning range, products include extra long dusters, rubber brooms, leather cleaners and micro fibre mitts.
The sponsorship ident creative is being produced by Original Concept.
How Clean is Your House, presented by the nation's cleaning queens Kim Woodburn and Aggie MacKenzie, returns for a new series in which the duo promise to be tougher on filth offenders across the UK. Kim's back to basics boot camp is back along with the latest news on new gadgets and the pair's top cleaning tips.
The broadcast sponsorship deal, which starts this spring on Channel 4 and covers twelve episodes was negotiated by Martin Corrigan at Mediavest Manchester and Channel 4 Sponsorship.
Clare Dunbar, Director of Marketing at Kleeneze, said: "Kim and Aggie are the perfect partners for our product proposition and a natural fit in our customers' minds. The How Clean Is Your House sponsorship is one part of the Kleeneze marketing strategy, which will see the Kleeneze brand brought back to the forefront of our target audience's mind. To support the sponsorship, we be launching a 'Kleeneze Making Life Easier' campaign which will encompass the sponsorship idents, complimentary material on our websites and catalogues as well as PR activity."
The sponsorship will support the company's extensive labour, space and time saving cleaning range, products include extra long dusters, rubber brooms, leather cleaners and micro fibre mitts.
The sponsorship ident creative is being produced by Original Concept.