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  UK sponsorship news update ... 11.11.2007
  
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Hollis Sponsorship and Donations Yearbook - rev. ed. 2007

The definitive guide to sponsors, sponsor seekers and services suppliers





Action Against Hunger offers a menu of humanitarian opportunities for caring sponsors


Action Against Hunger is a humanitarian relief organisation with a history of collaborating with food, beverage and hospitality companies.

The charity is looking for sponsorship partners for its 2008 campaigns and beyond. It offers a variety of high profile brand and product promotion opportunities from naming rights to venue signage.

Opportunities are available currently in connection with the following aspects of the charity's work:

     Fundraising campaigns

Restaurants Against Hunger
Restaurants Against Hunger is the charity's largest fundraising campaign. It has become an important part of its fundraising efforts and has not only drawn considerable attention to the issues surrounding global hunger, but has also shown what positive effects can come out of such assistance. Over five hundred restaurants throughout the UK raise much needed funds by adding an optional donation to the bill, donating a small percentage of their profits from a particular dish and or hosting a special event, raffle or auction. For more information, visit www.restaurantsagainsthunger.org.

Rugby Against Hunger
This summer, Action Against Hunger organised the first ever under 17 rugby tournament at the prestigious Harlequins Twickenham Stoop Stadium and raised over £35,000, before Gift Aid. Top English and French teams competed in this International Rugby Against Hunger tournament, which tested the resolve of these future champions. This year's event, sponsored by ILOG and Accor saw eight high profile English and French teams participating in the championships: Harlequins, Wasps, Saracens, London Irish, Leicester, Toulouse, Perpignan and Stade Français. The tournament also hosted Jason Leonard, Graham Rowntree, Darren Garforth, Mark Jones, Tony Diprose and other high-profile former England and Wales players, battling it out in a special Legends Game before the tournament reached its finale. These masters of their craft entertained the crowds with their speed and dexterity as well as providing the under 17 competitors with inspiration and support.

International Run Against Hunger
In its tenth year, the International Run Against Hunger has expanded and become a successful international event involving more than 80,000 children worldwide. This year, the International Run Against Hunger took place in many cities including Paris, Tunis, Warsaw, Addis Ababa, Berlin, Madrid, as well as London. Through its corporate partners, AAH's aim is to expand the run throughout the UK in 2008 and to beat this year's phenomenal total raised of 82,000.

     Education & Nutrition in Schools

Ready Steady, Cook with Kids
As one of the world leaders in the fight against hunger and malnutrition, Action Against Hunger knows the importance of access to quality food. Around the globe, the organisation helps thousands of people who are denied access to food and water. AAH feels that its expertise on diet and nutrition should be shared: hence it has developed a new workshop. In accordance with Food Standard Agency guidelines, AAH hopes to encourage children to think about the origins of their food and understand the relationship between diet and health and health and hygiene.

Love food Fight hunger
Action Against Hunger's Love food Fight hunger campaign involves it in producing gourmet goodie bags. The charity is asking quality producers to donate an ideal minimum of two hundred products, which it has been selling on its stands at the Specialty & Fine Food Fair and the BBC Good Food Show in London and Birmingham. In return, producers can include promotional material in the bags and will be featured on AAH's key sponsors board.

     Operational campaign

Hunger Watch
Hunger Watch is Action Against Hunger's research and advocacy department. In 2008, Hunger Watch will produce its second Hunger Watch annual report that will look at the effectiveness of current policy responses to acute malnutrition caused by seasonal declines in market-based food entitlements. Pluto Press will publish the report. Local Voices will launch a publication recording the accounts of people living with HIV/AIDS. Hunger Watch also proposes to create an electronic information system, which aims to inform different stakeholders on the effectiveness of Action Against Hunger's programmes, analysis and positioning on hunger. An Action Against Hunger policy paper on eradicating acute hunger and malnutrition will be compiled. Hunger Watch will produce a report on the impact of climate change on hunger. The Hunger Watch team is also part of an UK inter-agency group (Oxfam, Save the Children, Concern, Care, British Red Cross, Tearfund, Help Age International and DFID) that have agreed to work together to develop an advocacy strategy to support the establishment of hunger safety net programmes in selected African countries. This is aimed at providing timely, adequate, predictable and guaranteed resource transfers to chronically hungry people, thereby helping them to meet minimum food needs and to protect, and at times promote, their livelihood assets and strategies.

     Events

Action Against Hunger's dedicated event team boasts a strong track record of producing high profile events. Its upcoming events include:

Fine Wine Auction - March 2008
This high profile event will take place at the prestigious Michelin starred restaurant, 1 Lombard Street, the former city bank favoured by city slickers. The evening will kick off with a drinks reception courtesy of Champagne Taittinger, followed by a unique fine dining experience, as each of the sumptuous four courses are prepared by world renowned chefs Herbert Berger, Michel Roux Jnr, Raymond Blanc and John Campbell. Arguably the highlight of the evening will be an auction of fine, rare and collectible wines, champagne and other spirits auctioned by David Elswood, Head of International Wines at Christies, and Tim Atkins MW. This event is set to exceed its last target of £65,000, say AAH.

Picnic Rocks
Hosted at the infamous Embassy Club in Mayfair, AAH's 2007 guests were treated to a reception hosted by Champagne Taittinger before they were whisked off to the Embassy picnic grounds where the at-capacity dinner crowd soaked up the funky picnic atmosphere, whilst some of London's top chefs, including Mickael Weiss, Garry Hollihead, Atul Kochhar, Giancarlo Caldesi and Sam and Eddie Hart, prepared a delicious gourmet picnic. The evening was hosted by broadcaster, writer, performer and, self-described chubby glamourpuss, Amy Lame (BBC Radio London). The picnic was followed by a live auction, which included an Aerosmith Get a Grip platinum disc, chefs' jackets customised by Aldo Zilli and Mickael Weiss, and luxury vacation packages from the Bath Priory Hotel, the Intercontinental Aphrodite Hills Golf Resort in Cyprus and Malmaison.

 

Contact: Rachel Owolabi, Corporate Partnership Manager

 

More information ...

 

 
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