Coming to ITV4 in 2008, Iron Butts Med Circle is the world's toughest amateur endurance biking challenge. Led by a celeb team with Carl Fogarty at its head, participants will journey 7,500 miles through fifteen of the world's most diverse, scenic and chaotic countries, as they attempt to circumnavigate the Mediterranean Sea by motorbike in just fifteen days.

All teams are just that - teams - and therefore will have to overcome bad navigation and getting lost, flat tyres, mad and bad local drivers, mechanical failure, visa and border issues, running out of fuel and possible cultural issues. Being part of a team will cause arguments and disagreements - who will prevail as group leader? Who will quit after three days on the road?

Half the nights will be spent in a tent in the middle of the desert in large groups of tents. Watching the stars from the Sahara has its own sense of romance, but also many practical issues. Which team will cope the best and the worst with the hardship of no running water, loos, cooking on a fire, sleeping rough and avoiding the spiders?

If you can imagine the adrenaline fix of riding over the Bosphorus where Europe changes into the Middle East, riding past the pyramids and across the Sahara; if you can imagine dancing the night away in an Algerian nightclub, getting upset and frustrated with your fellow team mates, wanting more than anything to get off your bike and sip a beer when there is still five hours of riding left, then you can imagine just some aspects of the Iron Butts Challenge. For the rest, you'll have to watch it on TV.

Showing next spring at a peak time weekend evening slot, the Iron Butts TV series is a rare opportunity to sponsor a Freeview based adventure and travel series, with true celebrity involvement. Sponsorship packages are available to meet all corporate budgets.

Contact: Graham Hoskins, Executive Producer

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