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UK sponsorship news update ... 18.1.2007
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BRITISH SNOWBOARD AND FREESKI TOURS WILL TURN SOMERSAULTS FOR THRILL-SEEKING TITLE SPONSORS

Soul Sports is offering a title sponsorship opportunity for The British Snowboard Tour and British Freeski Tour.

The world-ranked and official National Championship Tours for these professional sports link ground-breaking sporting achievement with a thrill-seeking lifestyle, providing enviable brand cut-through to an influential youth market.

Ownership of the British Snowboard and Freeski Tours includes The Brits (the week-long snowsports and music festival in Europe quoted as 'A cutting edge winter event' - Radio One), seven UK Championship events, and a dedicated Schools Tour.

The Tours attract extensive media coverage, including terrestrial TV broadcast and dedicated reportage through radio and media partnerships - 2006 PR value equated at £4.1m (source: Metrica).

 

Contact: Spencer Claridge, Sponsorship Director. Tel.: 01273 687788. Other contact details in our Sport: Skiing and Sport: Snowboarding sections.

 

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