SPONSORS WILL DISCOVER THAT DLA FILM FESTIVAL CAN REEL IN BIG AUDIENCES
The Discovering Latin America Film Festival ("DLA Film Festival") is London's largest Latin American film festival, now entering its fifth year. With a professional format, it comprises feature films, documentaries, shorts and film and culture events. It is both well established and critically reviewed. This year's DLA Film Festival will run from November 23rd to December 3rd, programming around sixteen feature films and six documentaries from over ten countries, representing the very best of new film from across Latin America. Several will have their UK premières and the programme will include introductions and Q&A sessions with the film director and leading actors. All films are pre-viewed by the festival and programming directors and sent to critics prior to the festival for reviews. An audience award is conferred. The programme also includes retrospectives, shorts and an industry forum, for an overall total of fifty-one screenings. The festival is launched with a film screening and party in late September. The venues which will screen the films are the Odeon West End, Ritzy (south London), Tate Modern (South Bank) and the Everyman Cinema (north London). Through this and other activities and events it organises, DLA, a non-governmental organisation (registered charity number 1106705) formed in London in August 2002 and composed of ninety volunteers from fifteen countries, collects funds to finance solidarity projects in Latin America. The past four festivals have raised around £30,000 for charities in Mexico, Peru, Argentina and Colombia. Sponsors will have the opportunity to reach a large audience interested in Latin American culture and in the arts. The festival has a target of 7,000+ viewers and 100,000+ website visits, with advertising reaching approximately six million readers. This is a high growth festival, going from 400 viewers in 2002 to 3,000 last year and aiming for 15-20,000 in 2010. The DLA Film Festival's main audiences are young adults (46% 25-34 years old, 23% 35-44), and includes professionals and the well educated (60% ABC1, 15% graduate/post-graduate students); it is international and multicultural. The organisers are particularly interested in long term sponsors and are willing to work together to structure a sponsorship package appropriate for each. Various levels of sponsorship and benefits are available, with varying exposure throughout the festival and its marketing campaign. Media coverage plan: comprehensive advertising in major local and national newspapers and magazines to reach the target audience (Time Out, The Sunday Times, The Guardian, Metro, the Evening Standard), over two weeks, with a total six million readership; specialist film and Latin American press; and national and local radio programmes. Other coverage will include the festival's own website and other associated sites; email and SMS databases; printed material (50,000 pieces); flyers, posters, catalogues; banners in cinema foyers (subject to arrangement with cinemas); and on-screen advertising, depending on agreement and technical formats.
Contact: Hugo Cruz (tel.: 07769932427); Claudia Trosso (tel.: 07736072301); Jorge Garayo (tel.: 07803047175). Other contact details in our Arts: Film and Arts: Arts Festivals sections.
The Discovering Latin America Film Festival ("DLA Film Festival") is London's largest Latin American film festival, now entering its fifth year. With a professional format, it comprises feature films, documentaries, shorts and film and culture events. It is both well established and critically reviewed. This year's DLA Film Festival will run from November 23rd to December 3rd, programming around sixteen feature films and six documentaries from over ten countries, representing the very best of new film from across Latin America. Several will have their UK premières and the programme will include introductions and Q&A sessions with the film director and leading actors. All films are pre-viewed by the festival and programming directors and sent to critics prior to the festival for reviews. An audience award is conferred. The programme also includes retrospectives, shorts and an industry forum, for an overall total of fifty-one screenings. The festival is launched with a film screening and party in late September. The venues which will screen the films are the Odeon West End, Ritzy (south London), Tate Modern (South Bank) and the Everyman Cinema (north London). Through this and other activities and events it organises, DLA, a non-governmental organisation (registered charity number 1106705) formed in London in August 2002 and composed of ninety volunteers from fifteen countries, collects funds to finance solidarity projects in Latin America. The past four festivals have raised around £30,000 for charities in Mexico, Peru, Argentina and Colombia. Sponsors will have the opportunity to reach a large audience interested in Latin American culture and in the arts. The festival has a target of 7,000+ viewers and 100,000+ website visits, with advertising reaching approximately six million readers. This is a high growth festival, going from 400 viewers in 2002 to 3,000 last year and aiming for 15-20,000 in 2010. The DLA Film Festival's main audiences are young adults (46% 25-34 years old, 23% 35-44), and includes professionals and the well educated (60% ABC1, 15% graduate/post-graduate students); it is international and multicultural. The organisers are particularly interested in long term sponsors and are willing to work together to structure a sponsorship package appropriate for each. Various levels of sponsorship and benefits are available, with varying exposure throughout the festival and its marketing campaign. Media coverage plan: comprehensive advertising in major local and national newspapers and magazines to reach the target audience (Time Out, The Sunday Times, The Guardian, Metro, the Evening Standard), over two weeks, with a total six million readership; specialist film and Latin American press; and national and local radio programmes. Other coverage will include the festival's own website and other associated sites; email and SMS databases; printed material (50,000 pieces); flyers, posters, catalogues; banners in cinema foyers (subject to arrangement with cinemas); and on-screen advertising, depending on agreement and technical formats.