Note: availability information of the sponsorship property or properties included both here and in other pages may not still be accurate at the time of reading and should be checked with the organisation concerned. Advertisement: Fox Media - international media buyers
Do you want to be part of the solution to the current obesity crisis in the UK and enhance your company's brand image at the same time? Given present trends, obesity will soon surpass smoking as the greatest cause of premature loss of life in the UK! Obese children also suffer disproportionately from bullying, social isolation and low self-esteem. The MEND Programme is playing a crucial, pioneering role in the fight against obesity. Designed by leading experts in paediatric dietetics and psychology in response to the growing obesity epidemic and the corresponding lack of successful treatment approaches currently available, it is all about empowerment: putting the child at the centre of a range of ways of making life changes, in terms of physical activity, food and nutrition and personal development issues. Most importantly, say MEND, it is a fun programme that promotes inclusion and self determination over the long term. Furthermore, the MEND Programme combines all the elements medical experts know to be vital in preventing and treating obesity: family involvement, increasing physical activity and reducing inactivity, dietary education and behavioural modification. This integrated approach provides participants with a foundation for feeling healthier, fitter and generally happier for the rest of their lives. Sponsoring the MEND programme will give sponsors the chance to make a real difference to the lives, health and emotional well-being of obese and overweight children. It will also enhance the sponsor's corporate reputation and brand image by virtue of being seen to make a meaningful contribution to an urgent social and health crisis facing the UK. Furthermore, it will practically demonstrate the sponsor's commitment to delivering on its corporate social responsibility agenda and goals in a way that also has potential commercial benefits for the company. More information is available about the specific benefits MEND can offer sponsors and about specific ways that sponsors might be able to get involved in partnering with MEND.
