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UK sponsorship news update ... 28.7.2005                            << Home page           << Opportunities archive          Site map >>

"SCRABBLE" COULD BE A WINNING WORD FOR CHAMPIONSHIP SPONSORS

According to a recent article in the Daily Express, celebrities love 'a night on the tiles'. No surprises there then. Only this time they were referring to a different type of tile.

Can you really imagine world famous stars desperate to maintain that post-gig/performance euphoria? Huddled like overexcited schoolboys and schoolgirls at the back of the tour bus, having the time of their lives ... playing a nice, cosy game of Scrabble?

Well it's true, a growing band of rock stars, comedians and television personalities like nothing more than to spend an evening vying for a triple-word score with those little plastic letters known as Scrabble tiles. Confirmed Scrabble fans include Mr and Mrs Saatchi, not to mention Nigella Lawson, Mel Gibson, Kylie Minogue, <>Robbie Williams, Christina Aguilera, Chris Martin,(lead singer with the band Coldplay) and comedians Alistair McGowan and Sean Hughes.

Even Madonna and Guy Ritchie have been outed as aficionados and Jordan and her fiancé Peter Andre are also reported to be confirmed fans of the game. Chris Evans, Richard Branson, Jonathan Ross, Jo Brand, Carol Vorderman and The Queen are others who¹ve confessed to a fascination with the tiles. Scrabble players are neither 'anoraks¹ nor intellectuals.

According to research carried out by Mattel they are just as likely to be young, enjoy clubs and pubs, read a tabloid newspaper and participate in competitive and boisterous games with their friends.

For more information about sponsoring the World Scrabble Championships 2005 - just get in touch!

 
Contact: Suzanne Martin. Tel.: 020 7221 1462. Other contact details in our Sport: General section.

 

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