READING FESTIVAL PRIDES ITSELF ON DELIVERING BENEFITS FOR SPONSORS

Reading Pride is a free pride festival for the LGBT communities within the Thames Valley region and beyond. With an estimated attendance of between 10,000 and 15,000 people, Reading Pride will continue to place itself firmly in the pride calendar. Reading Pride 2005 will take place on September 3rd at Kings Meadow Park, Reading. Potential benefits for sponsors include   •   increasing the sponsor's sales volume   •   communicating brand values   •   encouraging loyalty or switching to sponsor's brand   •   demonstration of positive shifts in attitudes   •   differentiation of sponsor's brand from others in the same field   •   creation or reinforcement of links with the community   •   promotion of new or refreshment of older products   •   attraction of a broader market   •   enhancement of brand image within a high-spending segment known for being style conscious   •   integration of sponsor's product message into a year-long programme of activities   •   securing of twelve months' worth of media exposure through advertising, branding, feature copy, inclusion on the organisation's website and the event brochure. Other benefits could include corporate hospitality, exclusive sales promotions, sampling, targeting, exclusive merchandising and website links. Reading Pride wishes to foster strong, successful long-term relationships with all of their sponsors - those who can commit to and benefit from a long-term involvement and those who prefer a smaller involvement. There are several entry levels and their experience shows that talking to potential sponsors about what they want to achieve can influence both the degree and value of their involvement. The organisation prefers to custom build an agreement that benefits everyone concerned. They also take the view that sponsorship could include donations of product(s) or service(s) to an appropriate value, not necessarily cash alone. Areas available for sponsorship include headline sponsorship of the organisation and all events for the whole year or even longer; sponsorship of the organisation; sponsorship of the Showcase event; sponsorship of individual events; sponsorship of individual aspects of particular events.   Contact: Jamie Wake. Tel.: 07005 800 917. Other contact details in our Other: Shows/Conferences/Exhibitions section.   E&OE