HOW TO MAKE A BIG ISSUE OUT OF SPONSORSHIP IN SCOTLAND
With its unique distribution, The Big Issue in Scotland's boast is that no other Scottish magazine can compete with it geographically. With a circulation of 33,755 and a weekly average issue readership of 177,000, its award-winning, hard-hitting journalism targets readers who are young, affluent, urban and socially aware.
Why sponsorship? There is no better way of optimising brand awareness, they say, and bringing a company to the forefront of consumers’ minds. Permanent platforms in the magazine such as Big Week, Crossword, Your Issues, Txt Ur Views, International Global Update and Vendor of the Week can provide sponsors with flexible, cost-effective and highly-targeted access to the publication's readership.
Package costs: 12 months £9,000; 6 months £5,000; 3 months £3,000. Bonus: banner on the publication's website; magazine subscription during sponsorship period; promotional activity on Big Screen in Glasgow – seen by 1.2 million every week.
* Please note that the above rates do not include Big Week (prices available on request).
Contact: Karyn Stewart, Advertising Manager. Tel.: 0141 418 7000. Other contact details in our Media: Press and Cause-related: Regional sections.
E&OE
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