GREAT NORTH BIKE RIDE GEARS UP TO HELP SPONSORS GET ON TRACK

The Great North Bike Ride is an annual event in aid of the Chris Lucas Trust. The event started in summer 2000 with only six cyclists; in 2003, there were 600. The next event will take place on Sunday, 29th August 2004, with a forecasted 1,000 cyclists taking part. Support for Chris Lucas Trust events can offer a number of benefits, say the organisers, including helping spread the sponsoring company's message to its target market, offering a direct and cost effective method of achieving the organisation's objectives and giving the company an edge in this market place. Through events sponsorship, sponsors can increase both their profile and brand awareness and can network through face-to-face contact with potential new clients at the events, say the trust, whose message is "Please make a difference. Inform your friends, workmates, get a team together!" Exposure of the event will take place via the Chris Lucas Trust website and various publications, advertisements, mail shots, banners and display stands. Participants will cycle from Seahouses at approximately 9am to arrive at the Tynemouth Priory. The ride is 50 miles of beautiful Northumberland scenic coastline and the entry fee is £10. Registered charity number: 1085775. Contact: Lynn Cecil Lewis. Tel.: 0191 263 2884. Other contact details in our Cause-related: People section.   E&OE

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