WHICH TV CHANNEL OFFERS THE DADDY OF EXTREME SPORTS OPPORTUNITIES?
Throughout this autumn, the Extreme Sports Channel will be spotlighting the twenty-one best extreme sports athletes in the world and asking its audience to decide ... Who's The Daddy?
Featured athletes will include Lisa Anderson, widely considered to be the most talented female surfer on the planet; Dave Mirra - Miracle Boy' - the most decorated athlete in BMX history; Danny Way, world record holder for the longest air and highest air on a skateboard; and Evel Knievel, the king of the daredevils.
A mix of impassioned debate and jaw-dropping footage is promised throughout September, as a day of programming is devoted to each of the athletes, with a range of documentaries, events and profiles. An interactive extravaganza is promised, as the station invites its audience to take part in the voting process via the web, interactive TV, mobile texting and mail. The station will carry full athlete profiles and will also host an associated chat room.
Debate will continue throughout October, with interstitials featuring the athletes, continuing web actvity and ongoing PR support to encourage voting. The series climaxes on November 2nd with a 90 minute show which reveals the winner of the contest - and who really is the Daddy of extreme sports ...
Sponsorship opportunities are now available in connection with the show.Contact: Derren Sequeira, IDS. Tel.: 020 7693 8858. Other contact details in our Media: Television section.
E&OE
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