The London Bike Show is the UK's premier consumer cycling exhibition and the 2012 event attracted over 85,000 visitors over the four days of the show held at London Excel.

Organised by VOS Media, the show provides inspiration to the ever-growing community of cycling enthusiasts in and around London.

Over 200 exhibitors offer the very latest cycle hardware, apparel and accessories to try and buy and expert advice on every aspect of cycling. The event also boasts a number of interactive features to enable visitors to improve their performance, be inspired and informed by elite cyclists and coaches and watch some awesome displays.

  •   When: 17th-20th January 2013

  •   Where: London Excel

  •   Audience profile:

Cycling enthusiasts
84% men
85% ABC1
Average age: 44
Average household income: £61,000
64% from London and the South East
Average spend per visitor on cycle hardware: £691

  •   Opportunities: Title Sponsorship of the show, plus feature sponsorship packages

  •   Benefits of sponsorship:

: association with hugely growing sport which is fast becoming the sport of choice for many affluent Londoners
: naming rights for the show or a feature
: opportunity to create a bespoke, interactive presence at the event to demonstrate the values of your brand and engage with consumers
: full integration in to the marketing campaign for the event including national press, major cycling titles, outdoor media, social media, PR and partnerships with key cycling organisations in the UK.

Contact: Emma Helbert

More information ...