alfamotorsport offers a unique opportunity to put your brand in the driving seat.

"This year we will be racing at Knockhill, Oulton Park, Croft and Kirkistown. We will be taking part in the British Touring Car support races at both Knockhill and Croft this season by invitation of TOCA.

"Motor racing offers a number of advantages and positive associations ...

  •   an affluent audience - 80% of motor racing fans fall into the ABC1 demographic

  •   an audience of high spenders on cars and automotive products

  •   families - 60% of adults attending motorsport events in Scotland take their kids

  •   unique branding opportunities

  •   press coverage - local, national and international

  •   massive TV exposure with over 300 hours of full European network coverage

  •   innovative events - during 2011 the Classics series headlined not only Scottish Speedfair but was also regarded as the support race when the BTCC show came to Knockhill in September

  •   thrilling action - with a multi-class structure there is always a race to watch throughout the field

  •   high relevance to products and services - major sponsors spanning construction, information technology, financial services and charitable organisations.

Sponsoring classic motorsport is extremely cost-effective in marketing terms, and is supported by SMRC patrons such as Sir Jackie Stewart, David Coulthard, Alan McNish and Dario Franchetti".

Contact: Rodger Motherwell

More information ...