Cricket sponsors will find Test Match Sofa's world wide cover and spin-offs very appealing Test Match Sofa is a live, alternative, audio, ball-by-ball, cricket commentary service, covering selected international matches available to anyone in the world with an Internet connection. " ... the team assembled on the sofa is possibly the best thing that has happened to sport broadcasting since Roy and HG called the gymnastics at the Sydney Olympics in 2000", Peter Lalor, The Australian (http://www.theaustralian.com.au/news/sport/the-new-sounds-of-summer/story-e6frg7mf-1225896300595).
"There are lot of special and very unique things that they can do what [sic] normal TV commentary can't do ... They are very funny and knowledgeable at the same time ... best of all, you can tweet or e-mail them while they are doing this so instantly you can be in touch with them. It's like hundreds of people from around the globe who are watching, enjoying cricket and being in touch at the same time. They can also mimic few cricketers, commentator [sic] as well. Very talented commentators. They even connect many cultures. Peace", comment from a listener posted on a recent Cricinfo feature on Test Match Sofa (http://www.cricinfo.com/magazine/content/story/480852.html).
Syndicated
Test Match Sofa has been broadcasting since July 2009 and has now been on air for over 8.5 hours x 200 broadcasting days. It is unique in the world media as the only international, non-territory based and truly interactive audio cricket commentary service in existence.
The Sofa has received multiple positive press coverage from around the world including the UK, Australia, India and the Middle East. Test Match Sofa commentary is now syndicated, via a transferable audio player widget, to forty websites around the world (with more in the pipeline), including http://www.telegraph.co.uk/expat/ "I discovered Test Match Sofa's excellent cricket commentary in March 2010. They have been both a pleasure and very professional to work with. Their radio show is welcome content for my website and is very popular with our users", James Flint, Editor, www.telegraph.co.uk/expat.
Between September 14th and October 14th, 2010, Test Match Sofa enjoyed 178,000 unique visitors, including a daily average of 18,000 absolute unique visitors for the last three days of live broadcast (the conclusion of the Second Test between India and Australia, October 11th to 13th, 2010). This is a 900% daily average increase since July 2010 and a 100% daily average increase since September 2010.
Calendar
The main territories for October 2010 are the US, the UK, India, Australia and Canada, accounting for 78% of traffic with 164 countries in total accessing the service.
Test Match Sofa is about to cover the Ashes (November 2010 to February 2011) followed by the 10th ICC World Cup (February 2011 to April 2011). These are the blue ribbon events in the international cricket calendar and are the most popular in the key markets of the UK and Australia. Interest in cricket is going to be at its highest in the next six months.
Test Match Sofa's unique market position, highly positive partner/press/listener feedback and recent escalating organic growth, coupled with significant ongoing PR/marketing activity and ever-expanding audio player syndication, ensures that the Test Match Sofa audience will continue to increase and increase quickly.
Contact: Benedict Cullen, COO.
The UK Sponsorship Database
the world including the UK, Australia, India and the Middle East. Test Match Sofa commentary is now syndicated, via a transferable audio player widget, to forty websites around the world (with more in the pipeline), including http://www.telegraph.co.uk/expat/ "I discovered Test Match Sofa's excellent cricket commentary in March 2010. They have been both a pleasure and very professional to work with. Their radio show is welcome content for my website and is very popular with our users", James Flint, Editor, www.telegraph.co.uk/expat.
Between September 14th and October 14th, 2010, Test Match Sofa enjoyed 178,000 unique visitors, including a daily average of 18,000 absolute unique visitors for the last three days of live broadcast (the conclusion of the Second Test between India and Australia, October 11th to 13th, 2010). This is a 900% daily average increase since July 2010 and a 100% daily average increase since September 2010.