Nice consequences of supporting Act Against Bullying would include agreeable media coverage

CyberKind is a campaign by Act Against Bullying, the high profile UK charity helping parents and children deal with school bullying.

With the increase in young people using social networking sites on a daily basis and as their major source of communication, the aim of this new initiative is to counteract and reverse the growing trend of cyber bullying - on the increase and now responsible for many teen suicides - by making a conscious effort to reward 'niceness on the net'.

It is motivated by the charity's belief that the active promotion of good internet manners may significantly reduce the misery that is suffered by so many children, sometimes over meaningless comments and thoughtless behaviour. It may even save lives.

They are looking for a major sponsor for the campaign to invest around £10,000. This would buy the company their logo on the charity's website, and on all printed and e-mailed public relations material connected with this particular campaign, which they expect to get extensive media coverage. In addition, the sponsor's logo will be included in the campaign posters which have been designed by book illustrator Katy Dynes and they would receive verbal acknowledgement and tickets to the launch party, which is to be held at the House of Lords on November 11th, as well as public relations opportunities at a public event to be held in central London on the charity's Cool to be Kind Day on November 18th, and any other 'spin offs', such as panel debate involvement, etc. on this subject.

Act Against Bullying Founder Director Louise Burfitt-Dons is a well known figure in the humanitarian campaigning field and regularly appears on national TV and radio programmes.

As a motivational speaker, the ethos of the organisation she founded is a combination of the inspirational and practical and there is a wealth of information and advice for young people as well as parents and social workers on the website at www.actagainstbullying.org (link below). She writes extensively for the media on bullying issues, has led the field in identifying modern issues such as ECD and tribalism and has been a speaker at national conferences and seminars.

Act Against Bullying was shortlisted for the Guardian Charity Award 2008. Act Against Bullying is a 'celebrity favourite' and has held many prestigious and star-studded events. For example, currently popular Britain's Got Talent finalists Strike are raising the profile of AAB as they are touring schools.

The charity is active on YouTube and Twitter and has a growing following of fans worldwide who enjoy the honest apolitical approach to this complex social problem, as well as their catchy campaigns such as Cool to be Kind Day.

They are also the UK representative of the World Kindness Movement.

Contact: Louise Burfitt-Dons, Director

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