From March 2010 the North West will get a brand new radio station aimed at families and new parents.

My Baby Radio will launch on DAB digital radio across North Wales, Cheshire and Merseyside, targeting around 1.9 million UK adults aged 15+.

760,000 parents will be able to access the station via a DAB digital radio set. The station already has a huge following online with around 150,000 visitors a month and has been broadcasting since October 2006.

My Baby Radio is also a firm favourite with celebrity mums, with the likes of Terri Dwyer, Suzanne Shaw and Tess Daly being regular guests on the shows. Experts like Dr Tanya Byron, Dr Miriam Stoppard and Dr Chris Steele have also offered parents advice on specialist shows.

The station is looking for pre-launch partners for either advertising or sponsorships and has rates to suit all budgets.

All advertising packages sold before March 2010 will be at a discounted rate, so book now to avoid any disappointment.

Contact: Peter Gallacher, Station Director

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