West End Kids is a unique centre of excellence based in London for young performers aged 10-18 who show exceptional talent and dedication in musical theatre and the performing arts.

In turn, the company provides the "Kids" with challenging performance experiences via workshop style coaching.

Since its creation in 2001, West End Kids has provided dedicated students with all the tools they need to progress into outstanding performers, with focus on singing, choreography, attitude, mental-toughness, work ethic and expectation. West End Kids is very proud of the fact that a very high proportion of its pupils have successfully applied to the performing arts school/college of their choice including the Brits School, Sylvia Young and Mountview.

Furthermore when its students move into work professionally, there is no shock to the system as they have been working to the same standards for years. This makes the transition smooth for them and ensures they are a pleasure for directors to work with.

Recently, a West End Kid, Holly-Anne Hull, won the Disney Channel's prestigious My Camp Rock competition. This was a great honour for both West End Kids and its Managing Director Martin Williams, who has provided personal vocal tuition to Holly-Anne for many years. Moreover, Holly-Anne displayed perfectly the standards that all West End Kids aspire to and indeed achieve.

West End Kids is very active in using many forms of the media both for communication with its pupils and promotion of the company. Its website www.westendkids.co.uk receives 120,000 hits per year. West End Kids is also very active in Facebook and YouTube where it publicises its various activities and performances and as a consequence has a loyal following of thousands of fans throughout the world.

The cost of running West End Kids is, not surprisingly, very expensive. In particular, London rehearsal venues are not cheap, therefore the company faces constant financial constraints. On the other hand the company is committed to providing professional advanced coaching to young performers with talent, regardless of financial circumstance.

Faced with this persistent financial conundrum, West End Kids is looking for sponsorship of its rehearsal overheads so that it can continue to offer its current first class coaching programme to young musical theatre talent rather than restrict it merely to those who can afford it.

West End Kids is confident that sponsors of the company will benefit from its growing national recognition via the ever-increasing demand for public performances, open workshops and media promotion. Indeed, this is a wonderful opportunity for a sponsor to gain excellent publicity, especially within the youth sector as West End Kids would be looking to promote the sponsor's name at all its events throughout the year.

Over the last twelve months, the West End Kids brand was seen by in excess of 300,000 consumers. If such sponsorship fits in with your profile in this sector West End Kids would be delighted to discuss this matter.

Contact: Julie-Ann Harris

More information ...