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  UK sponsorship news update ... 15.1.2009
  
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Headbangers adrenalin-fuelled TV series could be a high performance vehicle for media sponsors

Fasten your seatbelts! Headbangers is a brand new, adrenalin-fuelled TV series - for Discovery Realtime, Realtime +1 and Discovery Turbo - that follows a champion banger racing team as they source amazing cars to re-build, re-design, race and destroy.

From ice cream vans to hearses, double-decker Reliant Robins to XJ Jags, the banger action and humour are guaranteed as we get to know the key characters, led by champion racer "Super Cecil" (aka Steve Anscombe).

The team also gives fearless and fearful members of the public the chance to try banger racing, equipping them for a truly pant-wetting experience. The series is designed to evolve as a long-running, returnable brand for Discovery, reaching a wide audience across multiple territories.

A taster video clip can be downloaded from www.oriontv.co.uk/previews/assets/flv/realFLV/headbangers.flv.

Orion TV is proposing 10 x 30 min. episodes, for which the sponsor will get TV ad. bumpers attached to each broadcast. Discovery will look for a contribution towards production costs of £10,000 per episode. The earliest delivery date will be Autumn 2009.

In 2007 Discovery Real Time reached the highest number (5.1 million) of (Pay TV) Adults a month of all the lifestyle channels. Amongst the top 100 rating channels, Discovery Turbo has the highest proportion of younger 16-44 yr old Men (45%).

Further details on the opportunity, including the typical number of repeats and full proposal are available on request.

 

Contact: Kelwyn Whittaker, Development Producer

More information ...

 

 

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