Chief executive Brian Manning and the Eagles' managing director Paul Blake, along with a number of players, were on hand to celebrate the deal at the Vueling Quayside Seaside in Newcastle.

The "pop-up beach" - complete with deckchairs, beach huts and golden sand - was built for Newcastle's Business Improvement District company NE1 by Esh Group's civil engineering arm, Lumsden & Carroll.

In 2013, the Eagles underwent a rebrand to the Esh Group Eagles Newcastle, as part of a naming rights deal and the extended sponsorship deal will see Esh Group's logo adorn the newly launched Kappa team kit.

Paul Blake said: "Continuing our partnership with Esh Group is really important. During the last five years they've been incredibly supportive of our team and our business, and it's exciting to continue that work.

"Esh Group has been at the heart of our grassroots community activity and the growth of the Eagles brand".

Brian Manning added: "Esh Group is committed to supporting the communities in which we work. Our long-standing partnership with the Eagles is a key part of that work, and we're thrilled to take it forward.

"Seeing Esh Group and the Eagles grow together has been extremely rewarding for our team, and the sponsorship is a source of pride for our staff. I love seeing the team play - they're an asset to the region".

Esh Group has also invested in the Eagles Community Foundation to help it continue to grow basketball participation across the North East.